Face-to-Face Channel Marketing Manager

Join Barclays as a Face-to-Face Channel Marketing Manager. At Barclays, our vision is clear –to redefine the future of banking and help craft innovative solutions. In this role, you will lead marketing initiatives to drive card acquisition and usage within retail stores. In doing so, you will develop, implement, and oversee marketing strategies in collaboration with key partners and their teams.

You will focus on driving performance through data-driven campaigns, live customer engagement, and cross‑functional alignment with marketing and compliance teams. You will have prior experience balancing creative execution with ample governance and control standards. This is a highly visible role that combines strategic thinking, operational excellence, and collaborative leadership.

To be successful as a Face-to-Face Channel Marketing Manager, you should have:

• Prior experience of strategic marketing development and execution across multiple channels
• Experience supporting live or face‑to‑face marketing and customer engagement events
• Considerable understanding of compliance, risk, and governance standards
• Proficiency with data analytics tools and marketing performance reporting
• Ability to travel up to 25%

• Communication and presentation abilities for diverse audiences
• Adaptable and able to juggle multiple priorities in a fast‑paced environment
• Collaborative mindset with cross‑functional teams and external partners
• Detail‑oriented with a focus on accuracy and accountability
• Creative problem‑solver with a positive approach

You may be assessed on the key critical skills relevant for success in this role, such as risk and controls, change and transformation, business acumen, strategic thinking and digital and technology, as well as job‑specific technical skills.

We are open to candidates based in Delaware, Florida, Georgia, Pennsylvania, and Texas.

To develop, implement and manage marketing strategies through direct interactions with partners and their employees, including establishment of campaign budgets, monitoring of performance metrics, and implementation of data‑driven optimisations to improve ROI.

• Development and implementation of marketing strategies for face‑to‑face channels, including as applicable, bank branches, partner physical locations and other physical locations. This includes the identification of target audiences and establishment of campaign objectives.
• Management of marketing campaigns across face‑to‑face channels, including development of training materials, promotional materials, coordination with partners and their employees, and as applicable, branch staff, while ensuring compelling, consistent messaging across all customer touchpoints.
• Analysis of campaign performance of face‑to‑face initiatives, and preparation of regular reports to evaluate the effectiveness of marketing campaigns.
• Enhancement of the customer experience within face‑to‑face channels, to streamline processes, and optimise the physical environment to create a positive and engaging experience, as applicable.
• Management of performance marketing budget for face‑to‑face channels, ensuring efficient allocation of resources, including monitoring of campaign costs, negotiation of contracts with vendors, and optimisation of spending to achieve marketing objectives.
• Evaluation of market research (including voice of the customer and the partner employees) and competitive analysis to identify industry trends, consumer behaviour, and competitive positioning within face‑to‑face channels.

• To advise and influence decision making, contribute to policy development and take responsibility for operational effectiveness. Collaborate closely with other functions/ business divisions.
• Lead a team performing complex tasks, using well developed professional knowledge and skills to deliver on work that impacts the whole business function. Set objectives and coach employees in pursuit of those objectives, appraisal of performance relative to objectives and determination of reward outcomes.
• If the position has leadership responsibilities, People…