Business Lending Acquisitions Vice President - Business Banking Marketing

Overview

Chase Business Banking provides a comprehensive suite of banking and financial services tailored to small business owners. Our mission is to be the most recommended financial partner in our communities, supporting business owners as they start, run, and grow their businesses. The Business Banking Marketing Acquisitions team is dedicated to driving growth in customer relationships across all products we offer.

• Own the end-to-end acquisition strategy across lending products (small- and large-dollar), including demand generation, conversion, and optimization.
• Build a multi‑quarter and multi‑year marketing roadmap targeting current Chase for Business customers, leveraging digital marketing channels to drive product awareness, understanding, and conversion.
• Identify opportunities to improve the end‑to‑end shopping experience in partnership with product, call center, and digital shopping teams.
• Partner with Analytics, Modeling, and Risk teams to identify target audiences.
• Identify, analyze, and interpret campaign performance metrics; leverage learnings to inform future strategies. Oversee reporting on marketing funnel performance.
• Partner with competitive intelligence teams to monitor competitor offers, creative, and channel activity.
• Partner with research teams to lead projects that better understand how our products and messaging resonate with target audiences.
• Act as the primary liaison to Lending Product, translating product priorities into marketing plans. Coordinate across marketing functions to ensure the right SMEs are engaged.

• Bachelor's degree required; majors in Marketing, Communications, or Business.
• Minimum of 5 years of marketing strategy experience; lending experience.
• Strong written and oral presentation skills, with the ability to convey information simply and clearly to users and business partners.
• Proven ability to prioritize and manage multiple projects effectively.

• Existing knowledge and experience using JPMorgan
  
  Chase marketing tools and platforms.
• Strategic thinker with a results‑driven approach and passion for innovation.
• Deep experience coordinating across product, marketing, and digital teams.

We are an equal opportunity employer and place a high value on diversity and inclusion at our company. We do not discriminate on the basis of any protected attribute, including race, religion, color, national origin, gender, sexual orientation, gender identity, gender expression, age, marital or veteran status, pregnancy or disability, or any other basis protected under applicable law. We also make reasonable accommodations for applicants' and employees' religious practices and beliefs, as well as mental health or physical disability needs.