Value Proposition & Marketing Research, AVP

Value Proposition & Marketing Research, AVP

Join Barclays as a Value Proposition & Marketing Research, AVP where you will be responsible for defining, refining, and communicating the organization's customer value proposition while supporting strategic market and customer research priorities. You will develop and continuously refine the organization's value proposition across products, segments, and channels. Translate customer needs, pain points, and aspiring positioning into clear, differentiated messaging. Partner with product, sales, and marketing teams to ensure consistent articulation of value across all touchpoints.

Lead the creation of positioning frameworks, messaging internal structures, and proof points. This role bridges insights, strategy, and go-to-market execution to drive differentiation, customer engagement, and revenue growth.

To be successful as a Value Proposition & Marketing Research, AVP, you should have experience with:

• Conducting customer and product research
• Survey design and development
• Advanced assessing techniques including conjoint analysis, Max Diff, and TURF analysis

Some other highly valued skills may include:

• Experience developing credit card value propositions to drive customer growth and engagement
• Validated ability to leverage syndicated consumer research to generate actionable insights and inform strategy
• Demonstrated experience in business development, identifying growth opportunities and driving revenue expansion

You may be assessed on the key critical skills relevant for success in this role, such as risk and controls, change and transformation, business acumen, strategic thinking, digital and technology, as well as job-specific technical skills.

This role is located in Wilmington, DE.