Manager, Integrated Product Marketing | Retail Bank

Are you someone who can operate between the business & customers to build a go-to-market strategy for products? Capital One is seeking a Marketing Manager to join our dynamic Integrated Strategy team. In this role, you will be at the heart of our marketing efforts, leading the development of product identity, creative and messaging strategies for integrated campaigns that connect with various types of consumers and drive business results.

• Assess the Market:
  Drive a research agenda & analysis to understand customer needs, market trends, and competition
• Product Positioning:
  Develop and refine compelling value propositions, market‑facing messaging, and core narratives that clearly articulate product and feature benefits that meet customer needs and are differentiated from competitors
• Lead Creative Strategy:
  Translate business objectives and consumer insights into powerful creative briefs that inspire internal creative teams and external agency partners to develop best‑in‑class advertising
• Develop Messaging Strategy:
  Craft clear, compelling, and customer‑centric messaging hierarchies and narratives that resonate with target audiences and can be adapted across a variety of marketing channels
• Drive the Learning Agenda:
  Champion a test‑and‑learn mindset, defining key strategic questions, developing hypotheses, and partnering with analytics teams to measure campaign effectiveness and uncover insights that fuel future marketing efforts
• Marketing Campaign Calendar:
  Develop a roadmap that outlines all planned marketing activities across all segments & products
• Champion Campaign Integration:
  Collaborate with cross‑functional teams—including Brand, Channel Leads, Product Strategy and others—to ensure a cohesive and seamless customer experience across the entire marketing ecosystem

• Hands‑on strategic planning experience for multi‑channel integrated marketing campaigns
• Experience in marketing consumer products
• Exceptional communication and presentation skills, with the ability to influence and persuade stakeholders at all levels, including senior leadership
• Demonstrated ability to translate complex data and customer insights into actionable marketing strategies
• Experience writing insightful creative briefs and leading the creative development process from concept to execution
• A collaborative spirit and experience managing multiple projects in a fast‑paced, agile environment

• Bachelor's Degree or equivalent military experience
• At least 5 years of experience in marketing, brand strategy, or advertising
• At least 2 years of experience developing and executing integrated marketing campaigns

• 7+ years of marketing experience, with a focus on brand strategy or campaign development

At this time, Capital One will not sponsor a new applicant for employment authorization for this position.

The minimum and maximum full‑time annual salaries for this role are listed below, by location. Salaries are subject to the hiring location and will be reflected in the offer letter.

• McLean, VA: $151,900 - $173,400 for Manager, Marketing
• Wilmington, DE: $138,100 - $157,700 for Manager, Marketing

This role is also eligible to earn performance‑based incentive compensation, which may include cash bonus(es) and/or long‑term incentives (LTI).

Capital One offers a comprehensive, competitive, and inclusive set of health, financial, and other benefits that support your total well‑being. Eligibility varies based on full‑time or part‑time status, exempt or non‑exempt status, and management level.

Capital One is an equal opportunity employer (EOE, including disability/vet) committed to non‑discrimination in compliance with applicable federal, state, and local laws.