Sr. Director of Sales & Marketing

Sr. Director of Sales & Marketing

Tried and True Media (TNT) — Performance Marketing Agency Remote-friendly | Reports to CEO

Tried and True Media is a performance marketing agency built around one promise: clients grow profitably or we don't keep them. We specialize in DTC brands — particularly in supplements and health/wellness — and we operate on a percent-of-ad-spend model, which means our incentives are wired directly to client outcomes. Our media buyers, copywriters, and creative strategists run high-stakes Meta and You Tube budgets every day.

We're hiring a Sr. Director of Sales & Marketing to own the engine that brings the right brands to our door — and converts them.

Own TNT's full revenue acquisition motion: marketing strategy, sales pipeline, partnerships, and the systems that connect them. The goal is simple — a steady, qualified flow of supplement and health/wellness brands that fit TNT's profile, closed at margins that compound the agency's growth. This role exists because performance marketing is what TNT sells. Our own marketing has to be best-in-class, or the pitch lands flat.

The person in this seat is the agency's most important advertisement.

What You'll Own

• Run the marketing function end-to-end: strategy, some execution, and team management
• Manage and develop the marketing associate (whom executes a majority of the deliverables), with capacity to grow the team as pipeline scales
• Own the agency brand voice across email, podcast, paid, and organic
• Maintain the welcome email sequence, nurture flows, landing pages, and oversee the cross-channel content calendar

• Build, test, and scale inbound lead gen channels
• Run outbound prospecting motions targeting qualified DTC supplement and health/wellness brands
• Maintain a tested, documented prospect-research and outreach process
• Hold the agency to a measurable cost-per-qualified-lead benchmark and improve it quarter over quarter

• Own the CRM stack (CRM Done Better / Go High Level ) and the data flowing through it
• Maintain pipeline visibility, attribution, and reporting that the leadership team can trust
• Build and refine sales enablement assets: pitch decks, case studies, creative launch plans, prospect-facing frameworks
• Partner with the CRO on close strategy for higher-stakes opportunities

• Develop and manage agency partnerships (referral partners, complementary service providers, communities, event sponsors)
• Negotiate partnership economics and track ROI per partner relationship

• Steward The Scaling Lab podcast — guest strategy, episode planning, distribution, and CTA integration with the Scaling Secrets newsletter
• Use the agency's proprietary frameworks as content fuel that doubles as sales material

• Partner closely with the CRO on go-to-market strategy, and pricing
• Feed account-level performance signals back into marketing positioning so the message keeps matching what the delivery team is actually winning at

• A documented, repeatable inbound system delivering qualified opportunities at a CAC-to-LTV ratio the agency can scale into
• An outbound motion that consistently lands meetings with brands in the agency's ICP
• The marketing associate operating with clear ownership, measurable output, and a development path
• Pipeline data clean enough that forecasting actually works
• At least one partnership channel producing meaningful, attributable revenue
• Marketing-sourced revenue contribution clearly tracked and growing as a percentage of new-client revenue

• 5+ years in performance marketing, with hands-on experience running paid media on Meta and/or You Tube at meaningful spend
• Demonstrated track record building or scaling a B2B marketing function — ideally in an agency, SaaS, or services environment selling to DTC operators
• Strong sales operations chops: pipeline management, CRM hygiene, attribution thinking
• Experience managing direct reports and developing junior marketers
• Comfort with data and frameworks — able to build a model, read a…