Brand Strategy Manager

AAA Club Alliance is hiring for a Brand Strategy Manager to join our team! This position is responsible for defining, evolving, and operationalizing AAA’s brand strategy to drive clarity, differentiation, and long-term brand health. The role leads brand architecture development, audience segmentation, communication strategy, and market research by building strategic frameworks that shape how the brand is positioned, how it connects with key audiences, and how it shows up consistently across campaigns, channels, and experiences.

This is upstream brand strategy work: establishing the foundation from which campaigns, creative, and content are built and not directing execution itself.

What We Offer You:

As part of our team, you’ll enjoy a total rewards package designed to support your well-being, growth, and work-life balance. Our package includes:

Competitive annual salary; the starting base compensation for this position is: $76,195-$118,921
* Annual Bonus Eligibility Hybrid schedule (3 days on-site weekly)
Comprehensive health benefits package

Generous accrued paid time off + 8 paid holidays
401(K) plan with company match up to 7%
Professional development opportunities and tuition reimbursement

Paid time off to volunteer & company-sponsored volunteer events throughout the year Other benefits include a complimentary AAA Membership, Health & Wellness Program, Health Concierge Service, Life Insurance and Short Term/Long Term Disability
* The base pay range shown is a guideline for compensation and ultimate salary offered will be based on factors such as applicant experience and geographic location.

Primary Responsibilities:

Responsible for AAA’s full business portfolio, including membership, insurance, travel, and automotive services, requiring an ability to develop and manage strategy across the Masterbrand and at times multiple product lines and audience segments simultaneously.

Lead brand architecture development, defining how AAA’s products, services and sub-brands relate to each other and to the master brand, ensuring clarity and differentiation across the portfolio.

Own audience segmentation and target audience development, building frameworks grounded in demographic, psychographic, behavioral, and attitudinal data that informs positioning, messaging, and campaign priorities.

Develop and maintain brand positioning, value propositions, and differentiation strategies that clearly articulate how AAA shows up in the market relative to competitors.

Build and manage communication matrices that map key messages to specific audiences, channels, and campaign contexts, ensuring message clarity, consistency, and strategic alignment across all touchpoints.

Design and execute brand audits, assessing consistency, effectiveness, and market perception across channels and touchpoints, and translating findings into actionable improvement recommendations.

Conduct and synthesize primary and secondary research, consumer insights, brand health tracking, and competitive analysis to identify opportunities, validate positioning, and inform brand decisions.

Monitor brand trends, cultural shifts, and evolving consumer preferences, proactively bring forward insights that keep AAA’s brand strategy relevant, differentiated, and future-facing.

Translate brand strategy into clear, actionable guidance, including strategic briefs, messaging territories, and narrative frameworks, that enable creative, content, and social teams to execute with confidence.

Establish and evolve brand identity and voice frameworks, ensuring consistent tone, emotional resonance, and visual across campaigns, channels, and customer experiences.

Serve as a peer strategic partner to Marketing Strategy, Creative, and Content leadership, embedding brand strategy from planning through execution in integrated campaign development.

Partner with external agencies, providing strategic direction, positioning guardrails, and sharp feedback that keeps work aligned to brand intent without slowing executional agility.

Identify cross-business brand storytelling opportunities that sit above individual products or services, strengthening the master brand while supporting business line…