Tedlar Marketing Specialist

Marketing Specialist– Tedlar® Business

Printing & Films Division

Location:

Wilmington, DE

Reports To:

Global Marketing Director, Tedlar® Business

Position Summary

The Marketing Specialist plays a critical role in supporting the global growth of the Tedlar® business by planning, executing, and optimizing integrated marketing programs across a diverse portfolio of end-use markets. Reporting to the Global Marketing Director, this position serves as a key liaison among internal stakeholders, external agencies, and commercial partners to deliver effective marketing campaigns, compelling customer-facing content, and measurable business results.

The ideal candidate is highly organized, process-oriented, technologically savvy, and passionate about driving marketing excellence through data, innovation, and continuous improvement. Success in this role requires the ability to work independently in a fast-paced, global, cross-functional environment while managing multiple priorities and stakeholders.

Hybrid

Schedule:

Ability to be in Wilmington office 4x weekly and travel 10-15% as needed

Key Responsibilities

• Coordinate the planning, development, and execution of integrated marketing campaigns supporting multiple global end-use markets.
• Partner with commercial, technical, product management, and leadership teams to translate business objectives into effective marketing programs.
• Manage campaign timelines, deliverables, approvals, and deployment activities to ensure on-time execution.
• Track campaign performance and provide regular reporting on key metrics, return on investment (ROI), and business impact.

• Collaborate with technical experts, product managers, legal teams, and external agencies to develop and refine marketing collateral.
• Coordinate review and approval processes for marketing materials, ensuring compliance with DuPont branding, legal, and regulatory requirements.
• Support the creation and maintenance of customer-facing content including brochures, presentations, case studies, website content, digital assets, videos, and technical marketing materials.

• Own and support key marketing technology platforms and processes, including:
• Marketing automation platforms
• Customer Relationship Management (CRM) systems
• Lead management and lead scanning tools
• Campaign tracking and reporting systems
• Digital marketing and analytics tools
• Manage marketing workflow processes to improve efficiency, scalability, and effectiveness.
• Maintain high-quality marketing data and reporting to support decision making and commercial follow-up.
• Identify opportunities to leverage new technologies, automation, and best practices to enhance marketing performance.

• Lead planning and execution of regional and global trade shows, exhibitions, and customer events.
• Coordinate booth design, logistics, vendor management, promotional materials, staffing plans, and event communications.
• Manage event budgets and track performance metrics, including lead generation and post-event follow-up.
• Ensure a professional, consistent, and impactful Tedlar® brand presence at industry events.

• Monitor and track marketing expenditures against approved budgets.
• Assist with forecasting, purchase requisitions, invoice processing, and budget reporting.

• Drive continuous improvement of marketing processes, workflows, and operational effectiveness.
• Research industry trends, emerging technologies, and best practices in marketing operations and automation.
• Bring innovative ideas to improve customer engagement, campaign effectiveness, and team productivity.

Required Qualifications

• Bachelor's degree in Marketing, Business, Communications, Digital Marketing, or a related field.
• 3+ years of experience in marketing, marketing operations, digital marketing, or a related discipline.
• Experience managing multiple projects simultaneously in a cross-functional environment.
• Experience coordinating marketing campaigns, content development, and agency relationships.
• Familiarity with CRM, marketing automation, and digital marketing platforms.
• Strong project management and organizational skills.
• Excellent verbal and written communication skills.
• Ability to be in Wilmington office 4x weekly and travel 10-15% as needed

Preferred Qualifications

• Experience in industrial, specialty materials, manufacturing, chemicals, or technology-related markets.
• Experience in B2B marketing
• Knowledge of platforms such as Salesforce, Marketo, SEMRush, AEM, or similar tools.
• Experience managing trade shows and customer events.
• Familiarity with marketing analytics, lead management processes, and digital campaign measurement.
• Experience working with external creative, digital, and public relations agencies.

Join the Tedlar® team and help drive global growth through innovative marketing programs, operational excellence, and customer-focused execution across a diverse portfolio.