VP, Business Insurance Marketing

Job Overview

The VP, Insurance Marketing is responsible for launching and scaling Business Banking’s Insurance offering by driving customer acquisition strategy and serving as the central quarterback between Insurance Product and Marketing teams. This role will lead go-to-market for a new digital-led SMB P&C Insurance initiative, partnering across product, risk, legal, and marketing to deliver a compliant, scalable offering for Chase SMB clients.

The leader will ensure the right marketing expertise is deployed across channels, while building a cohesive acquisition engine and customer experience across the insurance journey.

• Own end-to-end customer acquisition strategy to build awareness, demand, and conversion for Business Banking Insurance offerings.
• Develop and lead multi-channel acquisition strategy for Insurance, leveraging owned and paid digital channels, bankers and potentially direct mail.
• Partner with Analytics, Product and Modeling teams to identify target audiences.
• Identify, analyze, and interpret campaign performance metrics to leverage past learnings to inform future strategies. Oversee reporting on marketing funnel performance.
• Partner with research teams to lead projects to better understand how our products, partners, experience and messaging resonates with target audiences.
• Partner with competitive intelligence teams to stand up monitoring of competitor marketing, offers, creative, and channel activity.
• Act as primary liaison to Insurance Product, translating product priorities into marketing plans. Coordinate across marketing functions to ensure the right SMEs are engaged.

• Bachelor’s degree required;
  Marketing, Communications, Business majors preferred
• Minimum of 5 years in Marketing strategy with experience in Insurance preferred.
• Strong written and oral presentation skills, with the ability to convey information simply and clearly to users and business partners.
• Proven ability to prioritize and manage multiple projects effectively.

• Existing knowledge and experience in using JPMC’s Marketing tools and platforms.
• Strategic thinker with a results-driven approach and passion for innovation.
• Deep experience coordinating across product + marketing + digital

Chase is a leading financial services firm, helping nearly half of America’s households and small businesses achieve their financial goals through a broad range of financial products. Our mission is to create engaged, lifelong relationships and put our customers at the heart of everything we do. We also help small businesses, nonprofits and cities grow, delivering solutions to solve all their financial needs.

We offer a competitive total rewards package including base salary determined based on the role, experience, skill set and location. Those in eligible roles may receive commission-based pay and/or discretionary incentive compensation, paid in the form of cash and/or forfeitable equity, awarded in recognition of individual achievements and contributions. We also offer a range of benefits and programs to meet employee needs, based on eligibility.

These benefits include comprehensive health care coverage, on-site health and wellness centers, a retirement savings plan, backup childcare, tuition reimbursement, mental health support, financial coaching and more. Additional details about total compensation and benefits will be provided during the hiring process.

We recognize that our people are our strength and the diverse talents they bring to our global workforce are directly linked to our success. We are an equal opportunity employer and place a high value on diversity and inclusion at our company. We do not…