VP, Business Insurance Marketing

Job Overview

The VP, Insurance Marketing is responsible for launching and scaling Business Banking's Insurance offering by driving customer acquisition strategy and serving as the central quarterback between Insurance Product and Marketing teams. This role will lead go-to-market for a new digital-led SMB P&C Insurance initiative, partnering across product, risk, legal, and marketing to deliver a compliant, scalable offering for Chase SMB clients.

The leader will ensure the right marketing expertise is deployed across channels, while building a cohesive acquisition engine and customer experience across the insurance journey.

• Drive the creation of a go-to-market strategy for Business Banking Insurance, including positioning, trademarking, customer acquisition, onboarding, engagement, and retention.
• Act as primary liaison to Insurance Product, translating product priorities into marketing plans. Serve as the central marketing quarterback for the Insurance initiative, coordinating activities across Brand, Media, PR, Social, Field Engagement, Analytics, Product, Risk, Compliance and Legal to see the product through launch.
• Lead development of messaging frameworks, customer personas, and value proposition testing. Partner with research teams to lead projects to better understand how our products, partners, experience and messaging resonates with target audiences.
• Design and execute integrated acquisition strategies across owned, earned, and paid channels, including digital, email, , search, social and banker-enabled channels.
• Partner with Analytics and Modeling teams to identify priority customer segments, lifecycle triggers, and personalization opportunities.
• Develop customer journey strategies that leverage new business formation, onboarding, relationship deepening, and cross-sell opportunities.

• 8+ years of experience in marketing strategy, product marketing, acquisition marketing, or go-to-market leadership, with experience launching or scaling regulated financial services, insurance, fintech, or digital platform products preferred.
• Strong written and oral presentation skills, with the ability to convey information simply and clearly to users and business partners.
• Proven ability to prioritize and manage multiple projects effectively.

• Existing knowledge and experience in using JPMC's Marketing tools and platforms.
• Demonstrated success leading complex cross-functional initiatives in highly regulated environments.
• Experience developing customer acquisition and lifecycle marketing strategies across digital and offline channels.
• Strong analytical orientation with experience leveraging customer segmentation, performance measurement, and marketing analytics.
• Experience building new products, businesses, or go-to-market capabilities from concept through launch strongly preferred.

Chase is a leading financial services firm, helping nearly half of America's households and small businesses achieve their financial goals through a broad range of financial products. Our mission is to create engaged, lifelong relationships and put our customers at the heart of everything we do. We also help small businesses, nonprofits and cities grow, delivering solutions to solve all their financial needs.

We offer a competitive total rewards package including base salary determined based on the role, experience, skill set and location. Those in eligible roles may receive commission-based pay and/or discretionary incentive compensation, paid in the form of cash and/or forfeitable equity, awarded in recognition of individual achievements and contributions. We also offer a range of benefits and programs to meet employee needs, based on eligibility.

These benefits include comprehensive health care coverage, on-site health and wellness centers, a retirement savings plan, backup childcare, tuition reimbursement, mental health support, financial coaching and more. Additional details about total compensation and benefits will be provided during the hiring process.

We recognize that our people are our strength and the diverse talents they bring to our global workforce are directly linked to our success. We are an equal opportunity employer and place a high value on diversity and inclusion at our company. We do not discriminate on the basis of any protected attribute, including race, religion, color, national origin, gender, sexual orientation,…