Global/US Insights & Analytics Director, CVRM - CKD/HF
Listed on 2026-09-25
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Marketing / Advertising / PR
Market Research, Marketing Strategy
Are you ready to turn complex market signals into decisions that change the trajectory of care for chronic kidney disease and heart failure? Do you thrive on converting research into bold, decisive moves that shape strategy from early planning through launch and beyond?
In this role, you will be the strategic engine behind insight generation for our CKD/HF franchise, partnering closely with Global and US teams to unlock growth and improve patient outcomes. You will connect primary research, forecasting, analytics, real-world data, and competitive intelligence into a coherent story that guides high‑stakes choices across therapy lifecycle milestones.
You will join an agile, commercially savvy, and science-informed community where we spot opportunity, act with pace, and scale what works. Your work will influence resource allocation, positioning, and access strategies‑helping us remove barriers across the patient journey and deliver meaningful impact.
Accountabilities:- Primary Market Research Leadership:
Design and oversee qualitative and quantitative studies that yield relevant, actionable, and differentiating insights across HCP, patient, and payer audiences. - Insight Storytelling and Influence:
Synthesize findings into clear narratives; "tell the story" through compelling communication that drives senior stakeholder alignment and decision‑making. - Strategic Positioning and Messaging:
Lead positioning work, segmentation, message and lexicon testing, creative concept testing, and demand studies to sharpen brand strategy. - KPI and Performance Tracking:
Define, track, and socialize brand performance metrics in partnership with Brand, Commercial Excellence, and Analytics teams; link KPIs to strategic drivers for course‑correcting at pace. - Real‑World Data and Advanced Analytics:
Partner with Brand Analytics and data science teams to leverage claims, EMR, and other patient‑level datasets to understand physician and patient behavior and translate insights into strategic actions. - Lifecycle and Investment Cases:
Lead commercial assessment activities, including qual/quant research, product profile testing, claims analysis, and patient research, to inform LCM business cases and investment decisions. - Compliance and Governance:
Manage all primary research in line with internal policies; ensure appropriate methodology, vendor oversight, and data integrity. - Continuous Improvement:
Champion new capabilities, experimentation, and test‑and‑learn approaches; instill a culture of curiosity and evidence‑based decision‑making. - Global and US Partnership:
Build trusted relationships across Global Brand, US Brand, Medical Affairs, Market Access, Finance, and local Marketing Companies to ensure insights drive both local execution and global strategy. - Early Impact to Broader Influence:
Deliver immediate insight plans that address priority gaps; scale learnings across markets and indications to set the standard for insight‑led commercial excellence.
Experience:
- 8+ years of insights/analytics experience in the biopharmaceuticals industry
- Experience conducting qualitative and quantitative market research across multiple stakeholder groups (e.g., HCPs, patients, and payers)
- Proven ability to conduct analytics using secondary data sources in the biopharmaceutical industry (IQVIA, Symphony, Prognos, Decision Resources/Clarivate, patient‑level datasets) and performance tracking
- Good business acumen, strategic thinking, and understanding of sales and marketing business practices
- Ability to influence laterally and vertically
- Ability to manage multiple tasks/assignments to demanding deadlines with minimal supervision
- Strong interpersonal and collaboration skills as well as teamwork abilities
- Comfortable working in a matrix…
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