Value Proposition & Marketing Research, AVP

Join Barclays as a Value Proposition & Marketing Research, AVP where you will be responsible for defining, refining, and communicating the organization’s customer value proposition while supporting strategic market and customer research priorities. You will develop and continuously refine the organization’s value proposition across products, segments, and channels. Translate customer needs, pain points, and aspiring positioning into clear, differentiated messaging. Partner with product, sales, and marketing teams to ensure consistent articulation of value across all touchpoints.

Lead the creation of positioning frameworks, messaging internal structures, and proof points. This role bridges insights, strategy, and go-to-market execution to drive differentiation, customer engagement, and revenue growth.

To be successful as a Value Proposition & Marketing Research, AVP, you should have experience with:

• Conducting customer and product research
• Survey design and development
• Advanced assessing techniques including conjoint analysis, Max Diff, and TURF analysis

• Experience developing credit card value propositions to drive customer growth and engagement
• Validated ability to leverage syndicated consumer research to generate actionable insights and inform strategy
• Demonstrated experience in business development, identifying growth opportunities and driving revenue expansion

You may be assessed on the key critical skills relevant for success in this role, such as risk and controls, change and transformation, business acumen, strategic thinking, digital and technology, as well as job-specific technical skills.

This role is located in Wilmington, DE.

To collect, analyse, and interpret data and insights through qualitative and quantitative market research projects to drive informed decision-making

• Execution of qualitative and quantitative market research projects to gather data and insights to aid business decision making, presentation of findings to stakeholders, providing actionable recommendations.
• Development and maintenance of strong relationships with stakeholders to ensure market research projects are clearly delivering against business objectives and findings are impacting activity.
• Adherence to governance standards for data privacy and knowledge management.
• Budget management for insight-related activities, ensuring cost - effectiveness and a positive return on investment.

• To advise and influence decision making, contribute to policy development and take responsibility for operational effectiveness. Collaborate closely with other functions/ business divisions.
• Lead a team performing complex tasks, using well developed professional knowledge and skills to deliver on work that impacts the whole business function. Set objectives and coach employees in pursuit of those objectives, appraisal of performance relative to objectives and determination of reward outcomes
• If the position has leadership responsibilities, People Leaders are expected to demonstrate a clear set of leadership behaviours to create an environment for colleagues to thrive and deliver to a consistently excellent standard. The four LEAD behaviours are: L – Listen and be authentic, E – Energise and inspire, A – Align across the enterprise, D – Develop others.
• OR for an individual contributor, they will lead collaborative assignments and guide team members through structured assignments, identify the need for the inclusion of other areas of specialisation to complete assignments. They will identify new directions for assignments and/ or projects, identifying a combination of cross functional methodologies or practices to meet required outcomes.
• Consult on complex issues; providing advice to People Leaders to support the resolution of escalated issues.
• Identify ways to mitigate risk and developing new policies/procedures in support of the control and governance agenda.
• Take ownership for managing risk and strengthening controls in relation to the work done.
• Perform work that is closely related to that of other areas, which requires understanding…