District Manager: Delaware​/S. Jersey

Position Overview

The District Manager will have the responsibility of developing relationships with the top on/off premise accounts in Delaware & South NJ and properly executing and developing the company’s sales priorities in the marketplace. Ensuring the delivery of consistent growth, innovation expansion and exciting local execution of our brands programs. Effective relationship building with our wholesale partner will be an integral function of this position.

• Drive B2B sales across general market on- and off-premise accounts
• Manage and grow a portfolio of approximately 100 accounts in Delaware and South New Jersey
• Develop and maintain key account relationships, ensuring proper shelf presence, menu placement, and programming execution
• Oversee Regional on- and off-premise chain account management within the territory
• Identify and resolve National Account execution issues at the local level
• Communicate account-level inventory needs to distributors and internal teams proactively
• Conduct regular distributor work‑withs to drive focus, accountability, and results
• Build, prepare, and deliver General Sales Meeting (GSM) presentations to distributor sales teams
• Participate in and lead distributor updates and team meetings
• Attend and support distributor team events
• Manage distributor relationships to ensure priority placement of the company’s portfolio

• Execute market programming, account priorities, and the PBI Priority Calendar with precision
• Manage POS deployment and in‑market execution across all accounts
• Identify and submit Market IRC/MIR needs on behalf of assigned accounts
• Uphold brand standards across all activations, placements, and communications
• Lead new item launches through the trade, driving distribution and trial
• Deliver creative and impactful brand programs that align with portfolio objectives

• Conduct staff trainings for on- and off-premise accounts to build brand advocacy
• Host and execute wine dinners, trade shows, and consumer events within the territory
• Lead supplier visits and market tours with brand partners
• Develop and distribute sell sheets and market newsletters to support account education

• Manage sample allocations strategically to maximize ROI across the account base
• Complete market surveys and reporting on a timely basis
• Manage upward communication effectively, keeping the Regional Manager informed of market conditions, opportunities, and risks
• Participate actively in General Sales Meetings at the regional and national level

While the areas below are not within the direct ownership of this role, the District Manager is expected to contribute meaningful input and participate actively in the following:

• Pricing – Provide market‑level intelligence to inform pricing decisions and competitive positioning
• Budgeting – Contribute market‑level context to annual planning and budget conversations
• Approvals – Participate in relevant approval workflows for programming and spend
• Meeting Presentations – Contribute to and present in cross‑functional and brand planning meetings as needed
• Incentive Writing – Provide input on distributor and account incentive program design based on market knowledge

• 3–5 years of field sales experience in the wine, spirits, or beverage alcohol industry required
• Established relationships within the Delaware and/or South New Jersey on‑ and off‑premise trade preferred
• Proven track record of achieving depletion and revenue targets
• Experience managing distributor relationships and presenting to distributor sales teams
• WSET Level 1 or higher, CWE, or equivalent certification a plus
• Proficiency in VIP, KARMA, or comparable distributor management systems
• Strong written and verbal communication skills; comfortable presenting to both internal and trade audiences
• Highly organized with the ability to manage a large account base and multiple priorities simultaneously
• Valid driver's license and ability to travel throughout the territory regularly
• Ability to lift and carry cases of product (up to 45 lbs)

• Achieves or exceeds state depletion and revenue goals
• Builds strong working relationships with key distributor reps and account buyers across the territory
• Executes against company KPI’s
• Demonstrates fiscal discipline in T&I, DA, and sampling spend
• Earns recognition as a trusted trade partner and brand ambassador in the DE/South NJ market

• The company offers a competitive compensation package including medical, dental, vision, life insurance, 401(k), paid vacation, personal time off and 11 paid company holidays.

The Company is an equal opportunity employer.