Senior Sales Enablement Specialist

Job Description

At WSFS Bank, we empower our Associates to grow their careers, guide our customers to secure their financial futures, and actively support our Communities so they can fully thrive. Careers with WSFS Bank offer an inclusive and supportive culture, competitive salaries, advancement opportunities, and more. We are the region's locally headquartered bank and wealth management company. We are honored to consistently be named a Top Workplace by our Associates, who make a difference every day for the people, businesses, and Communities we serve.

We Stand For Service® is more than part of our name, it’s our mission and our purpose.

The Consumer Senior Sales Enablement Specialist is a strategic, field‑embedded enablement leader who drives sustained sales performance and client experience excellence across the Consumer Bank, including branches, contact center, home lending, business banking, and other Consumer‑facing channels.

This role translates enterprise and Consumer Bank strategy into consistent frontline execution by activating high‑impact behaviors, strengthening coaching disciplines, reinforcing sales tools and CRM adoption, and closing skill gaps  Consumer Senior Sales Enablement Specialist operates as a trusted advisor to Consumer leaders, providing performance insights, influencing priorities, and shaping enablement solutions that drive measurable results.

With a strong presence across the WSFS footprint, the Specialist gathers cross‑channel insights, identifies systemic opportunities, and partners closely with the Sales Enablement Manager and business stakeholders to continuously improve programs, tools, and processes. This role also serves as a technical and functional leader, modeling best practices and providing guidance to junior enablement colleagues.

Regular travel across the WSFS footprint ensures strong field relationships and real‑time support.

• Act as a strategic enablement partner to Consumer leaders across channels, supporting enterprise campaigns, priority initiatives, and localized performance needs.

• Participate in cross‑functional forums to share insights, influence direction, reinforce priorities, and ensure alignment between strategy and frontline execution.
• Contribute thought leadership to the evolution of Consumer sales practices, tools, and performance management approaches.
• Support Salesforce sales enablement strategy for Consumer Banking, maximizing platform capabilities to enhance pipeline management, forecasting accuracy, performance visibility, and sales productivity across multiple channels.
• Own the end-to-end lifecycle of Salesforce initiatives, including business requirements gathering, solution design, user acceptance testing (UAT), pilot execution, launch readiness, field communication, and post‑implementation adoption coaching.
• Design and operationalize Salesforce dashboards and reporting solutions that provide actionable insights for executives, managers, and frontline teams, enabling data‑driven decision making and performance management.
• Act as a trusted advisor between the field, sales leadership, and business partners, ensuring Salesforce enhancements align with business strategy, user needs, and organizational priorities.
• Build Salesforce capability across the organization through targeted coaching, training, and reinforcement programs, driving sustainable behavior change, pipeline discipline, and CRM adoption.
• Lead onsite and virtual field engagements across branches, contact center, and Consumer Bank functions to observe behaviors, diagnose performance gaps, and deliver targeted, actionable coaching.
• Reinforce enterprise sales expectations, including discovery excellence, needs‑based conversations, digital engagement, consultative selling, and client experience standards.
• Partner with Consumer leaders to strengthen coaching capability, support onboarding reinforcement, and accelerate development of new, transitioning, or underperforming Associates.
• Drive consistent execution of sales rhythms (huddles, pipeline reviews, follow‑ups, coaching cadences) aligned to Consumer Bank priorities.
• Design and facilitate targeted small‑group…