Business Development Representative (IT & Cybersecurity

Position: Business Development Representative (IT & Cybersecurity)
About the Job Central Lense Inc. is seeking a high-performing Business Development Representative (BDR) to join our growing Sales organization. This is a critical outbound sales role designed for professionals who thrive in fast-paced, results-driven environments and are motivated by measurable impact, career progression, and financial upside.

As a Business Development Representative, you will be on the front lines of our growth engine-responsible for generating high-quality, sales-qualified leads (SQLs) through strategic outbound efforts including cold calling, email campaigns, and social selling. You will work closely with Account Executives and Sales Leadership to engage IT Directors, executive stakeholders, and decision-makers across SMB, Mid-Market, and Enterprise organizations.

This role is ideal for a driven sales professional who wants to build a long-term career in technology sales, gain exposure to cybersecurity and IT services, and operate within a structured, scalable sales framework.

Description Central Lense Inc. is a privately owned IT & Cybersecurity services firm helping organizations across the United States protect, manage, and scale their technology environments. With $1M+ in annual recurring revenue (ARR) and a rapidly expanding national footprint, we partner with businesses that require reliable, secure, and forward-thinking IT solutions in an increasingly complex threat landscape.

Our growth has been fueled by a consultative, outcomes-driven approach to technology-one that prioritizes long-term partnerships over transactional selling. Central Lense operates at the intersection of cybersecurity, managed IT services, and strategic advisory, supporting organizations that range from emerging SMBs to sophisticated mid-market and enterprise environments.

As we continue to scale, we are investing heavily in our sales organization, infrastructure, and talent. This role represents an opportunity to join a company in a strong growth phase, influence how our go-to-market engine evolves, and directly contribute to expanding our market position.

Job Description The Business Development Representative plays a foundational role in Central Lense's sales success. This position is responsible for identifying, engaging, and qualifying prospective customers who align with our ideal customer profile, then converting those conversations into sales-qualified opportunities for our Account Executives.

Success in this role requires strong outbound discipline, professional executive-level communication, and the ability to articulate complex IT and cybersecurity concepts in a clear, business-focused manner. BDRs at Central Lense operate within our proprietary UIIODS framework-Understand, Identify, Implement, Optimize, Delegate, Scale-ensuring every interaction is intentional, value-driven, and aligned with the buyer's business objectives.

This role offers clear career advancement pathways into Account Executive, Sales Engineering, or Sales Leadership positions for top performers.

Role Expectations In this role, you will be expected to:

Proactively identify and engage new business opportunities through structured outbound prospecting

Execute consistent daily outreach activities across phone, email, and Linked In Qualify  prospects based on business need, technical environment, budget alignment, and decision-making authority

Apply Central Lense's UIIODS framework to discovery conversations to uncover pain points and strategic priorities

Generate a predictable pipeline of sales-qualified meetings for Account Executives Maintain accurate, real-time CRM records and pipeline activity

Continuously improve messaging, objection handling, and prospecting strategies based on feedback and results

Responsibilities

Conduct high-volume outbound prospecting via cold calls, email sequences, and Linked In outreach

Research target accounts and stakeholders to personalize messaging and outreach strategies

Initiate discovery conversations with IT Directors, executives, and key decision-makers

Qualify opportunities using defined sales criteria before handing off to Account Executives Collaborate closely with Account Executives to align on target accounts, vertical strategies, and pipeline goals

Leverage CRM systems to track activity, manage leads, and report on performance metrics

Utilize tools such as Linked In, Zoom Info, and AI-driven platforms to improve prospecting efficiency

Meet or exceed monthly and quarterly activity, meeting, and pipeline targets

Stay current on cybersecurity trends, IT challenges, and competitive positioning

Things We Are Looking ForA self-starter with a strong internal drive to exceed goals and performance benchmarksA financially motivated professional who thrives in commission-based environments

Someone who brings confidence, professionalism, and credibility into executive-level conversationsA resilient individual who handles rejection well and maintains consistent outbound disciplineA competitive mindset balanced with a…