Business Development Representative (IT & Cybersecurity

About the Job

Central Lense Inc. is seeking a high-performing Business Development Representative (BDR) to join our growing Sales organization. This is a critical outbound sales role designed for professionals who thrive in fast-paced, results-driven environments and are motivated by measurable impact, career progression, and financial upside. As a Business Development Representative, you will be on the front lines of our growth engine—responsible for generating high-quality, sales-qualified leads (SQLs) through strategic outbound efforts including cold calling, email campaigns, and social selling.

You will work closely with Account Executives and Sales Leadership to engage IT Directors, executive stakeholders, and decision-makers across SMB, Mid-Market, and Enterprise organizations. This role is ideal for a driven sales professional who wants to build a long-term career in technology sales, gain exposure to cybersecurity and IT services, and operate within a structured, scalable sales framework.

Central Lense Inc. is a privately owned IT & Cybersecurity services firm helping organizations across the United States protect, manage, and scale their technology environments. With $1M+ in annual recurring revenue (ARR) and a rapidly expanding national footprint, we partner with businesses that require reliable, secure, and forward-thinking IT solutions in an increasingly complex threat landscape. Our growth has been fueled by a consultative, outcomes-driven approach to technology—one that prioritizes long-term partnerships over transactional selling.

Central Lense operates at the intersection of cybersecurity, managed IT services, and strategic advisory, supporting organizations that range from emerging SMBs to sophisticated mid-market and enterprise environments. As we continue to scale, we are investing heavily in our sales organization, infrastructure, and talent. This role represents an opportunity to join a company in a strong growth phase, influence how our go-to-market engine evolves, and directly contribute to expanding our market position.

In this role, you will be expected to:

• Proactively identify and engage new business opportunities through structured outbound prospecting
• Execute consistent daily outreach activities across phone, email, and Linked In
• Qualify prospects based on business need, technical environment, budget alignment, and decision-making authority
• Apply Central Lense’s UIIODS framework to discovery conversations to uncover pain points and strategic priorities
• Generate a predictable pipeline of sales-qualified meetings for Account Executives
• Maintain accurate, real-time CRM records and pipeline activity
• Continuously improve messaging, objection handling, and prospecting strategies based on feedback and results

• Conduct high-volume outbound prospecting via cold calls, email sequences, and Linked In outreach
• Research target accounts and stakeholders to personalize messaging and outreach strategies
• Initiate discovery conversations with IT Directors, executives, and key decision-makers
• Qualify opportunities using defined sales criteria before handing off to Account Executives
• Collaborate closely with Account Executives to align on target accounts, vertical strategies, and pipeline goals
• Leverage CRM systems to track activity, manage leads, and report on performance metrics
• Utilize tools such as Linked In, Zoom Info, and AI-driven platforms to improve prospecting efficiency
• Meet or exceed monthly and quarterly activity, meeting, and pipeline targets
• Stay current on cybersecurity trends, IT challenges, and competitive positioning

• A self-starter with a strong internal drive to exceed goals and performance benchmarks
• A financially motivated professional who thrives in commission-based environments
• Someone who brings confidence, professionalism, and credibility into executive-level conversations
• A resilient individual who handles rejection well and maintains consistent outbound discipline
• A competitive mindset balanced with a consultative, customer-first approach
• Strong verbal and written communication skills with executive polish
• A…