Sales Executive

Company Description

Draper Media is a leading regional broadcast company servicing Maryland and Delaware through television, radio, and digital media platforms. Founded in 1980 by Thomas H. Draper, the company is grounded in a strong legacy of community-focused journalism and local content creation. Draper Media operates seven television stations, including major network affiliates, as well as eleven radio stations offering news, sports, and a variety of music formats.

Its digital division manages websites, social media, and app-based platforms for both Draper properties and clients, extending audience reach across the region. With bureaus in Salisbury, Dover, Milton, Wilmington, and Cambridge, Draper Media continues to invest in innovative technology and quality programming to remain a trusted leader in regional broadcasting.

The Sales Executive will play a key role in developing and maintaining advertising and marketing partnerships for Draper Media's radio, and digital properties. This full-time, on-site position based in Wilmington, DE involves identifying new business opportunities, conducting prospecting and outbound sales activities, and managing a pipeline of local and regional clients. The role includes meeting with clients to understand their marketing goals, creating tailored multi-platform advertising solutions, preparing proposals, and delivering presentations.

The Sales Executive will collaborate closely with internal teams to execute campaigns, monitor performance, and ensure high levels of client satisfaction and retention. Day-to-day responsibilities also include meeting revenue targets, maintaining accurate sales records, and representing Draper Media at community and networking events.

• Demonstrated skills in sales prospecting, relationship building, and account management in a media, advertising, or related environment.
• Ability to develop client-focused advertising solutions across broadcast and digital platforms, including campaign planning and presentation skills.
• Strong communication, negotiation, and interpersonal skills, with the ability to collaborate effectively with internal teams and external partners.
• Solid organizational and time-management capabilities, including pipeline management, timely follow-up, and accurate documentation of sales activities.
• Comfort with using CRM systems, sales productivity tools, and basic analytics to track performance and optimize campaigns.
• Prior experience in broadcast, digital media, or marketing sales is preferred, but candidates with transferable B2B sales experience are encouraged to apply.
• Ability to work on-site in Wilmington, DE, travel locally within the region as needed, and participate in community and networking events.
• High school diploma or equivalent required; an associate or bachelor's degree in Business, Marketing, Communications, or a related field is beneficial.