General Manager, BPG

General Manager, BPG

Playfly Sports is looking for a General Manager to join our team in Wilmington, Delaware at the BPG.

Location:

Wilmington, DE. Work setting: on-site.

• Lead and execute sponsorship sales strategies across sports complexes, tournaments, and BPG-owned events.
• Manage profit and loss & budget reports to maintain and exceed EBITDA budget.
• Prospect, meet and close a significant number of new and renewal high‑level corporate sponsor ships.
• Identify potential sponsors for the BPG through networking with stakeholders and researching local, regional, and national companies.
• Work with Playfly Sports Properties leadership and BPG staff to create sales inventory, revenue projections, and overall sponsorship strategy.
• Develop sales presentations for new marketing partners incorporating research, category dynamics, and partner marketing goals.
• Create sales proposals and draft/negotiate contracts.
• Develop key marketing objectives with clients via thorough needs assessment and a collaborative sales process.
• Entertain and cultivate sponsors in non‑game related settings.
• Prepare end‑of‑year recaps for sponsors.
• Represent the BPG and Playfly Sports Properties in a professional manner.
• Research sports sponsorship industry and stay current with relevant market trends and conditions.
• Build strong understanding of all Playfly business units and offerings to leverage new business areas, leads, and categories.
• Other job‑related duties as assigned.

• Bachelor’s degree required.
• 3‑4 years of direct sales experience in the sports multi‑media environment required.
• 6+ years of experience in a sales role preferred.
• Proven ability in managing, meeting & exceeding budget & revenue goals.
• Familiarity with KORE or similar CRM system.
• Strong experience and understanding of integrated and “conceptual” sales.
• Ability to generate and present ideas and concepts succinctly and provide creative solutions to prospects/clients.
• Outstanding verbal, written and interpersonal communication skills.
• Demonstrated professional sales presentation skills.
• Must be driven and coachable to execute the Playfly Sports Properties revenue model and understand the distinctive relationship with the BPG.

• Must be available for game days and evening athletic events.
• Must be available to travel for client presentations.
• Must be able to work nights and weekends around sporting events.

Playfly Sports is a full‑service, leading sports marketing and media company that enables brands to engage with sports fans on local, regional, and national levels through scaled linear, digital, and experiential assets.

Playfly Sports drives outcome‑based solutions into 90‑million households via more than 7,800 live U.S. broadcasts of MLB, NBA, and NHL games and influences sports fans through the management of college and high school multimedia rights, uniform branding, and high‑profile sports sponsorship platforms.

At Playfly, we know that a diverse, equitable, and inclusive company is a more innovative and successful one, but more importantly, we believe it’s just the right thing to do. We are dedicated to creating a workplace where everyone can thrive.

Playfly Sports affirms that inequality is detrimental to our associates, clients, and communities. Our goal is to impact lasting change through our actions. We are committed to equal employment opportunities regardless of any protected characteristic and will not discriminate against anyone on the basis of disability.

Playfly Sports is committed to the full inclusion of all qualified individuals. Reasonable accommodations are provided. Contact  for accommodation requests.

We are unable to sponsor employment visas for this role at this time.

Playfly Sports is an equal opportunity employer. This employer is required to notify applicants of their rights pursuant to federal employment laws. For California and UK residents, please read our Privacy Policy.