General Manager, BPG

GENERAL MANAGER, BPG

Wilmington, DE

On-site

THE RUNDOWN

Playfly Sports is looking for a General Manager to join our team in Wilmington, Delaware at the BPG.

The General Manager (GM) of BPG is responsible for driving sponsorship revenue growth and overall business performance across BPG's sports complexes, tournaments, and affiliated entities. This role leads sponsorship sales efforts while overseeing partnerships, and strategic initiatives that elevate the BPG brand and deliver exceptional experiences for partners, athletes, and fans. The person in this role will work on-site with the BPG team and Playfly Sports Properties senior level staff to pitch and close enterprise partnership agreements.

The ideal candidate is a strategic leader with a strong background in sports sponsorship sales, relationship management, and multi-site operations.

WHAT YOU'LL ACCOMPLISH

• Lead and execute sponsorship sales strategies across sports complexes, tournaments, and BPG-owned events

• Manage profit and loss & budget reports to maintain and exceed EBITDA budget

• Prospect, meet and close a significant number of new and renewal high level corporate sponsor ships

• Identify potential sponsors for the BPG through networking with BPG stakeholders & business partners and researching local, regional & national companies

• Work with Playfly Sports Properties leadership and the BPG staff to create sales inventory, revenue projections and overall sponsorship strategy for the BPG assets

• Develop sales presentations for new marketing partners by incorporating research, category dynamics and an understanding of partner's marketing goals

• Create sales proposals and draft/negotiate contracts

• Develop key marketing objectives with clients via thorough needs assessment and a collaborative sales process

• Entertain and cultivate sponsors in non-game related settings

• Prepare end-of-year recaps for sponsors

• Represent the BPG and Playfly Sports Properties in a professional manner

• Research sports sponsorship industry and stay current with relevant market trends and conditions

• Build strong understanding of all Playfly business units and offerings in order to leverage new business areas, leads, and categories

• Other job-related duties as assigned

WHAT YOU'LL BRING

• Bachelor's degree required

• 3-4 years of direct sales experience in the sports multi-media environment required

• 6+ years of experience in a sales role preferred

• Proven ability in managing, meeting & exceeding budget & revenue goals

• Familiarity with KORE or similar CRM system

• Strong experience and understanding of integrated and "conceptual" sales

• Ability to generate and present ideas and concepts succinctly and provide creative solutions to prospects/clients

• Outstanding verbal, written and interpersonal communication skills

• Demonstrated professional sales presentation skills

• Must be driven and coachable to execute the Playfly Sports Properties revenue model and to understand the distinctive relationship with the BPG

TRAVEL, LIFTING, PHYSICAL REQUIREMENTS

• Must be available for game days and evening athletic events

• Must be available to travel for client presentations

• Must be able to work nights and weekends around sporting events

WHAT WE DO

Playfly Sports is the full-service, leading sports marketing and media company that enables brands to engage with sports fans on a local, regional, and national level through scaled linear, digital, and experiential assets. Playfly Sports drives outcome-based solutions into 90-million households via more than 7,800 live U.S. broadcasts of MLB, NBA, and NHL games; and influences sports fans of all ages through the management of college and high school multimedia rights, uniform branding, and high-profile sports sponsorship platforms.

Playfly Sports has the unique ability to partner, innovate, and advance the aspirations of athletes, brands, academic institutions, and sports fans across the U.S. Playfly Sports is Powered by Partnership. Visit Playfly Sports online at

WHAT WE STAND FOR

At Playfly, we know that a diverse, equitable, and inclusive company is a more innovative and successful one, but more importantly, we believe it's just the…