Senior Technical Business Systems Analyst

About Analog Devices

Analog Devices, Inc. (NASDAQ: ADI) is a global semiconductor leader that bridges the physical and digital worlds to enable breakthroughs at the Intelligent Edge. It combines analog, digital, AI, and software technologies to address challenges in climate change, connectivity, automation, robotics, mobility, healthcare, energy, and data centers. Learn more at

The Senior Technical Business Systems Analyst (BSA) is a highly experienced individual contributor responsible for designing, enabling, and evolving core CRM capabilities within Microsoft Dynamics, with a focus on the Sales Journey, Opportunity Lifecycle, and Pipeline Management. This deeply technical role requires strong platform expertise, integration knowledge, and the ability to architect scalable CRM solutions aligned to enterprise standards. A key aspect of the role is embedding AI and intelligent automation into the Sales Journey to improve decision‑making, pipeline progression, and sales productivity.

• Microsoft Dynamics CRM – Sales Journey & Pipeline:
  Own the design and evolution of end‑to‑end Sales Journey:
  Lead
  - Opportunity
  - Quote
  - Close lifecycle.
• Pipeline governance, forecasting inputs, and commit processes.
• Define CRM data models, workflows, and automation supporting opportunity progression and deal velocity, pipeline hygiene and data quality, forecast accuracy and execution confidence.
• Lead root‑cause analysis and resolution of systemic CRM and pipeline issues.
• AI-Enabled Sales Journey:
  Embed AI and intelligent capabilities directly into CRM workflows, including opportunity scoring and prioritisation, next‑best‑action recommendations for sellers, pipeline risk identification, and deal progression insights.
• Partner with Data and AI teams to ope rationalise predictive models within CRM, integrate AI‑driven insights into user experience and workflows, and drive adoption of AI‑enhanced capabilities to improve sales productivity, forecast accuracy, and pipeline conversion rates.
• Ensure AI capabilities are practical, explainable, and aligned with business processes.
• Technical Platform Ownership & Solution Design:
  Provide deep technical expertise in Microsoft Dynamics CRM and Power Platform, including configuration (entities, workflows, business rules) and extensibility (APIs, plugins, custom services). Lead solution design for CRM enhancements, ensuring scalability, performance, and maintainability, and align with enterprise architecture and security standards. Work closely with engineering teams in Agile delivery environments.
• Integration Architecture Design and governance:
  Design integrations between CRM and enterprise systems with seamless data flow across sales, pricing, and fulfilment processes. Define integration patterns (API‑led, event‑based, batch where appropriate) and partner with integration teams to troubleshoot and optimise system interactions.
• Business Process & Domain Expertise:
  Develop deep expertise in Sales Operations and commercial processes, including pipeline management and forecasting, complex deal structures and lifecycle management, and translate business strategies into structured system and process designs. Influence CRM usage, data standards, and operating models.
• Delivery Leadership & Business Analysis:
  Lead complex analysis and solution design, including requirements, functional specifications, and user stories. Own backlog shaping and prioritisation aligned to business value, drive UAT, release readiness, and post‑go‑live stabilisation.

• 7–10+ years experience in:
  • CRM platforms (Microsoft Dynamics preferred)
  • Business Systems Analysis in enterprise environments
  • Proven experience operating as a senior technical BSA or solution‑oriented role
• Strong understanding of CRM data models and architecture, end‑to‑end Sales Journey and pipeline management.
• Technical
  
  Skills:
  
  Hands‑on experience with Dynamics CRM configuration and customisation, integration design and implementation (APIs, middleware, event‑based patterns).
• Working knowledge of cloud platforms and modern application architectures, data modelling and CRM reporting…