Marketing Manager – Integrated Marketing, B2B & B2C

## Marketing Manager – Integrated Marketing, B2B & B2CApply:
US, MA, Wilmington:
Full time:
Posted Today:
R263788
** About Analog Devices
** Analog Devices, Inc. (NASDAQ: ADI) is a global semiconductor leader that bridges the physical and digital worlds to enable breakthroughs at the Intelligent Edge. ADI combines analog, digital, AI, and software technologies into solutions that combat climate change, reliably connect humans and the world, and help drive advancements in automation and robotics, mobility, healthcare, energy and data centers. With revenue of more than $11 billion in FY25, ADI ensures today's innovators stay Ahead of What's Possible.

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** Role Overview
** We’re looking for a
** Marketing Manager – Integrated Marketing, B2B & B2C
** to help drive marketing strategy and execution across a diverse portfolio of health technology and scientific solutions. This person will play a central role in bringing our products and brands to market — translating strategy into high-quality execution across product launches, integrated campaigns, websites and digital experiences, paid and earned media, content, CRM, events, and sales enablement. This role is ideal for someone with
** approximately 8 years of broad marketing experience
** who combines strong brand and commercial judgment with excellent execution. You should be comfortable managing multiple work streams, partnering with agencies and internal teams, and independently driving projects from brief through launch. The successful candidate will be digitally fluent, highly organized, comfortable working across both B2B and B2C audiences, and able to operate effectively in a fast-paced and evolving environment.  
** Key Responsibilities*
* ** 1. Integrated Marketing & Campaign Execution*
* * Develop and execute integrated marketing plans across B2B and B2C products.
* Translate business and product priorities into clear campaign plans across paid media, earned media, social, CRM/email, website, content, events, and sales channels.
* Manage campaigns from strategy and briefing through execution, optimization, and measurement.
* Coordinate multiple internal and external stakeholders to ensure campaigns launch on time, on budget, and to a high standard.
** 2. Product Launch & Go-to-Market Execution*
* * Partner with product, commercial, and marketing leadership to develop and execute go-to-market plans for new products and major product initiatives.
* Build launch plans covering target audiences, messaging, channel strategy, campaign assets, website needs, media plans, PR, events, CRM, and sales enablement.
* Own GTM readiness checklists and ensure key marketing dependencies are identified and delivered ahead of launch.
* Translate technical product features and capabilities into clear, compelling customer benefits.
* Support development of product positioning, value propositions, claims, audience messaging, and launch narratives.
** 3. Digital Marketing & Website*
* * Lead marketing execution for website launches, product pages, landing pages, e-commerce experiences, and other digital customer journeys.
* Partner with web development, design, product, legal/regulatory, and agency teams to bring digital experiences from brief to launch.
* Own marketing requirements, content development, testing, QA, launch readiness, and ongoing optimization.
* Work closely with media agencies and internal partners across paid search, paid social, display, retargeting, SEO, and other digital acquisition channels.
* Support CRM and lifecycle marketing initiatives including email journeys, lead nurture, customer communication, and retention programs.
** 4. Agency & Partner Management*
* * Develop strong briefs for creative, media, PR, web,…