Career Specialist; CTE​/CE

• Associate degree from a regionally accredited institution in Business, Marketing, Communications, Education, Workforce Development, or a related field.
• Possession of a valid North Carolina driver’s license.
• Two years of progressively responsible experience in sales, recruitment, admissions, workforce development, business development, student services, community engagement, or a related field.

Preferred Experience
:

• Experience meeting recruitment, enrollment, sales, outreach, or business development goals.
• Knowledge of workforce training programs, career pathways, and labor market trends.
• Experience utilizing CRM or prospect management systems to track leads and engagement activities.

DEFINITION:

The Career Specialist (CTE/CE) serves as a primary outreach, recruitment, and workforce pathway representative for Career and Technical Education (CTE) and Continuing Education (CE) programs. This position is responsible for building awareness of workforce training opportunities, generating prospective student leads, and connecting individuals with educational pathways that align with regional industry needs and career goals.

The Career Specialist develops relationships with K-12 schools, community organizations, employers, workforce agencies, and the general public to promote enrollment in workforce education programs. The position actively recruits prospective students through presentations, events, individual consultations, campus visits, community outreach activities, and strategic partnerships.

Working closely with Student Services and academic departments, the Career Specialist identifies, qualifies, and nurtures prospective student leads before transitioning them into the enrollment process. The position maintains a thorough understanding of college CTE and CE programs, workforce credentials, career pathways, labor market trends, and employment opportunities to effectively guide prospective students toward training and educational opportunities that support career success.

Requires evening and occasional weekend work, travel throughout the service area, participation in college committees and events.

SUPERVISION RECEIVED AND EXERCISED:

• Receives supervision from the Senior Director, Apprenticeships and Workforce Partnerships

ESSENTIAL AND OTHER IMPORTANT FUNCTIONS STATEMENTS:

Essential and other important responsibilities and duties may include, but are not limited to, the following:

ESSENTIAL FUNCTIONS:

Recruitment and Lead Generation

Develop and implement outreach and recruitment strategies to increase awareness and interest in Career and Technical Education and Continuing Education programs.

• Generate, track, and manage prospective student leads through community outreach, presentations, events, referrals, and partnership activities.
• Track and manage prospective student leads, engagement activities, and enrollment pipeline progress to support institutional recruitment goals.
• Conduct one-on-one consultations with prospective students to identify career interests and recommend appropriate educational pathways.
• Maintain regular communication with prospective students throughout the exploration phase and facilitate warm handoffs to Student Services for admissions, advising, and enrollment.
• Utilize CRM and student tracking systems to document interactions, monitor lead progress, and evaluate recruitment outcomes.
• Coordinate follow-up communications and engagement activities designed to move prospects through the enrollment funnel.

K-12 Outreach and Educational Partnerships

• Develop strong relationships with high school administrators, counselors, teachers, career development coordinators, and Career and College Promise personnel.
• Promote dual enrollment, workforce pathways, certifications, and postsecondary opportunities to high school students and families.
• Conduct classroom presentations, career fairs, information sessions, parent events, and workforce awareness activities.
• Assist students with identifying career pathways that align with their interests, aptitudes, and workforce opportunities.
• Coordinate program showcases and hands‑on career exploration opportunities.
• Represent the College at K-12 events and initiatives throughout the service area.

Community and Workforce Engagement

• Build partnerships with community organizations, workforce development agencies, chambers of commerce, nonprofits, faith-based organizations, and other community stakeholders to…