Digital Marketing Specialist

North Carolina, North Carolina, United States

$28.00 - $45.00 (US Dollar)

Orvix Engineering is looking for a proactive and results‑driven Digital Marketing Specialist to join our marketing team. In this role, you will be responsible for developing, executing, and optimizing online marketing campaigns to increase Orvix Engineering's digital presence, engage with targeted audiences, and drive business growth. You will collaborate closely with internal stakeholders to craft digital strategies that highlight the company's engineering expertise and innovative solutions, ensuring that our marketing efforts are aligned with our organizational goals.

Note: The role is strictly for candidates within the United States.

Develop, implement, and optimize digital marketing strategies to enhance Orvix Engineering's online presence and brand visibility.

Lead digital marketing campaigns across various platforms, including paid search (Google Ads), social media advertising (Linked In, Twitter, Facebook, etc.), email marketing, and display advertising.

Manage and optimize the company's website, ensuring it is up-to-date, user-friendly, and aligned with the company's brand and marketing goals.

Stay current with industry trends, emerging technologies, and competitor activities to inform digital marketing strategies.

Implement and manage SEO strategies to improve the organic search visibility of Orvix Engineering's website.

Conduct keyword research, optimize website content, and ensure technical SEO best practices are followed.

Create and manage content for digital channels, including website pages, blog posts, case studies, whitepapers, and social media posts that highlight Orvix Engineering's expertise.

Collaborate with the engineering team to produce thought leadership content that communicates complex technical concepts in a clear and engaging manner for a diverse audience.

Develop, manage, and optimize the company's social media profiles and presence, ensuring consistent branding and messaging across platforms.

Plan, execute, and track social media campaigns that promote Orvix Engineering's services, projects, and thought leadership.

Monitor and engage with followers, influencers, and industry professionals on social media to build relationships and promote brand awareness.

Design and implement PPC campaigns, including Google Ads, Linked In Ads, and other relevant platforms.

Continuously monitor, analyze, and optimize ad campaigns to ensure maximum ROI and performance.

Set up conversion tracking, create reports, and analyze the performance of paid campaigns, making data-driven recommendations to improve results.

Utilize analytics tools (Google Analytics, social media insights, etc.) to track the performance of digital marketing campaigns and measure KPIs such as website traffic, conversion rates, and lead generation.

Provide regular reports on campaign performance and adjust strategies accordingly to meet business objectives.

Analyze competitors' digital marketing activities and identify opportunities for differentiation and improvement.

Plan and execute email marketing campaigns to nurture leads, increase engagement, and promote company services and projects.

Segment email lists, personalize messaging, and track the success of campaigns through metrics such as open rates, click-through rates, and conversions.

A/B test email subject lines, content, and design to continuously improve performance.

Ensure all digital marketing efforts are aligned with Orvix Engineering's brand guidelines, maintaining consistency in messaging, visuals, and tone across all channels.

Propose and implement innovative digital marketing ideas to increase engagement and drive business growth.

Educational Background
:
Bachelor's degree in Digital Marketing, Marketing, Communications, or a related field.

Experience
:
Minimum of 3-5 years of experience in digital marketing, with a focus on B2B or technical industries such as engineering, construction, or manufacturing.

Technical Skills
:

Proficiency in digital marketing tools (Google Ads, Linked In Ads, SEMrush, Hootsuite, etc.).

Strong understanding of SEO, SEM, and content marketing best practices.

Familiarity with content management systems (CMS) such as Word Press and web analytics platforms like Google Analytics.

Proficiency in email marketing platforms (e.g., Mailchimp, Hub Spot).

Creative Abilities
:
Ability to develop creative digital campaigns that are engaging, informative, and aligned with the company's brand.

Analytical Skills
:
Strong analytical mindset with the ability to interpret data, track KPIs, and optimize campaigns for maximum performance.

Communication Skills
:
Excellent written and verbal communication skills, with the ability to translate technical concepts into digestible content for a…