Digital Communication Strategist

The City of Wilmington is an Equal Opportunity Employer.

As the City's Digital Communications Strategist, you will lead the strategy behind the digital platforms residents rely on most—including the City website, social media channels, and email communications. You will oversee the governance, performance, and continuous improvement of these platforms, ensuring they are accessible, user-friendly, and aligned with organizational priorities and community needs.

In this highly collaborative role, you will establish digital communication standards and best practices, provide guidance to departments across the organization, and develop content strategies that educate, engage, and inform. You will champion innovation by identifying opportunities for new technologies, platform enhancements, and improved digital experiences that make it easier for residents to access services and information.

You will also serve as a trusted leader during high‑profile initiatives, emergency response situations, and urgent public messaging, using strong editorial judgment and strategic thinking to strengthen the City's digital presence and build public trust.

The City's digital channels are often the first place residents turn for information, services, and connection. In this role, you will shape how the community experiences local government—ensuring communications are clear, timely, and accessible while creating meaningful engagement and helping residents stay informed, connected, and supported.

Please note: City Council has approved a Living Wage increase, and the salary shown in this posting will take effect beginning July 1.

• Serve as primary strategist and content manager for the city’s website.
• Maintain and continuously improve the website in accordance with communications goals, accessibility standards, visual standards, and customer service priorities.
• Support and guide approximately 25 content managers across all city departments by providing training, direction, governance, and platform standards.
• Identify and evaluate opportunities for website improvements and lead major platform enhancements, upgrades, and long‑term digital improvements on an ongoing basis.
• Oversee website governance, accuracy, user experience, search optimization (SEO), content structure, and service delivery to ensure residents can easily access information and city services.
• Lead compliance with digital accessibility standards across platforms and support organization‑wide accessibility best practices.
• Manage vendor relationships, platform contracts, and external partners related to website services and digital communication systems.
• Monitor website performance, audience behavior, keyword research, and analytics to identify opportunities for improvement and optimize digital engagement and customer experience.

• Develop and execute strategic social media plans that support City initiatives, public engagement, and organizational priorities.
• Create editorial calendars, campaign strategies, and audience engagement plans to ensure proactive, consistent, and effective communication across platforms.
• Create, edit, and manage content for social media platforms and coordinate multimedia production for digital storytelling, campaigns, and public information efforts.
• Support governance and strategy for departmental social media accounts across the organization, including training, standards, and oversight for power users managing platforms for other departments.
• Ensure messaging is responsive, approachable, and consistent across social media platforms with a strong understanding of tone, voice, and audience, balancing engagement, education, transparency, professionalism, and alignment with citywide standards, brand expectations, and communications goals.
• Monitor platform performance, digital trends, algorithm changes, and emerging best practices to continuously improve strategy and effectiveness.
• Serve as a key communications lead during emergency response situations, supporting urgent public messaging and time‑sensitive decision‑making across digital platforms.

• Lead strategy…