Digital Acquisitions Lead

hackajob is collaborating with Barclays to connect them with exceptional professionals for this role.

Join Barclays as a Digital Acquisitions Lead. At Barclays, our vision is clear
-to redefine the future of banking and help craft innovative solutions. In this role, you will focus on driving digital wallet growth and mobile payment adoption, including Buy Now, Pay Later solutions, from an acquisition strategy perspective. You will bring an understanding of emerging trends in digital acquisitions, particularly within AI driven ecosystems, and knows how to leverage these capabilities to increase accounts.

You will bring experience working with global financial partners and a strong grasp of the broader financial services landscape.

To be successful as a Digital Acquisitions Lead, you should have:

• Experience with digital wallets, Buy Now Pay Later, and mobile payment ecosystems

• Background in digital acquisitions, ideally with exposure to AI driven acquisition strategies

• Strong understanding of financial services and global partnership dynamics

• Forecasting and analytical skills with the ability to meet or exceed performance targets

Some other highly valued skills may include:

• Strong relationship building skills across global and cross functional teams

• High attention to detail and accuracy

• Comfort working with emerging fintech technologies

• Ability to navigate and influence in a fast paced, evolving digital environment

You may be assessed on the key critical skills relevant for success in this role, such as risk and controls, change and transformation, business acumen strategic thinking and digital and technology, as well as job-specific technical skills.

This role is located in our Wilmington, DE office.

Purpose of the role

To develop, implement, and manage digital marketing platform and channels, including the management of the website, social media channels and marketing technology platforms

Accountabilities

• Development and implementation of digital marketing strategies that aligns with the banks business objectives and are informed by market research, customer needs and competitive landscape.
• Collaboration with cross-functional teams, including product marketing, communications, and IT, to ensure alignment of digital marketing efforts with overall business objectives.
• Development of compelling and targeted content for various marketing channels, optimising of online content for search engines to improve organic search visibility and managing paid search campaigns for driving targeted traffic and conversion goals, as required.
• Analysis of data to make informed decisions and optimize marketing strategies, use of data analytics tools to measure and report on the performance of marketing campaigns.
• Management of marketing technology platforms, where applicable.
• Management and updating of digital marketing platform and channels such as website and social media channels, as needed.
• Development of compelling and targeted content for various marketing channels, inclusive of partner channels and assets, where applicable.

Vice President Expectations

• To contribute or set strategy, drive requirements and make recommendations for change. Plan resources, budgets, and policies; manage and maintain policies/ processes; deliver continuous improvements and escalate breaches of policies/procedures
• If managing a team, they define jobs and responsibilities, planning for the department's future needs and operations, counselling employees on performance and contributing to employee pay decisions/changes. They may also lead a number of specialists to influence the operations of a department, in alignment with strategic as well as tactical priorities, while balancing short and long term goals and ensuring that budgets and schedules meet corporate requirements
• If the position has leadership responsibilities, People Leaders are expected to demonstrate a clear set of leadership behaviours to create an environment for colleagues to thrive and deliver to a consistently excellent standard. The four LEAD behaviours are: L
  - Listen and be authentic, E
  - Energise and inspire, A
  - Align across the enterprise, D
  - Develop others
• OR for an individual…