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Website & SEO Manager

Job in Wilmington, New Hanover County, North Carolina, 28412, USA
Listing for: 101 Mobility
Full Time position
Listed on 2026-07-15
Job specializations:
  • IT/Tech
    SEO, Digital Marketing, Web Developer, UI/UX Design
Salary/Wage Range or Industry Benchmark: 70000 - 90000 USD Yearly USD 70000.00 90000.00 YEAR
Job Description & How to Apply Below

101 Mobility is a leading provider of mobility and accessibility solutions, offering products such as stairlifts, elevators, ramps, and more. We are dedicated to improving lives by helping people regain independence and accessibility in their homes and businesses. Join us in making a difference!

Position Summary

Responsible for the hands‑on management, optimization, and performance of the company’s multi‑location Word Press website. This role executes website updates, SEO implementation, and conversion optimization across approximately 100 franchise locations while partnering with external SEO and web development agencies for advanced technical and development initiatives. The Website & SEO Manager ensures that franchise and national web presence is accurate, optimized, and consistently driving organic traffic and conversions across all digital touchpoints.

Key Responsibilities Word Press Website Management (Hands‑On)
  • Own day‑to‑day management of the Word Press website, including page creation, edits, and optimization
  • Build, update, and maintain franchise location pages, service pages, and landing pages
  • Manage templates, blocks, menus, internal linking structure, and on‑page SEO elements
  • Partner with web development agency to troubleshoot Word Press issues including plugins, themes, page builders, and site performance
  • Implement SEO best practices directly within Word Press across all site content
  • Manage local business listings in partnership with franchise owners using Yext
  • Support scalable local SEO execution across franchise locations
  • Partner with content and agency teams to execute SEO recommendations
Conversion Rate Optimization (CRO) & UX
  • Optimize layouts, CTAs, and forms to improve conversion rates
  • Support A/B testing initiatives and iterative website improvements
  • Own execution and QA of agency deliverables
  • Support franchise locations by ensuring accurate, consistent, and optimized online presence
Qualifications

Required Qualifications
  • 4–6+ years of experience in website management, SEO, or digital marketing
  • Hands‑on experience managing Word Press websites in a business environment
  • Experience supporting multi‑location or franchise websites
  • Strong understanding of SEO best practices and technical fundamentals
  • Strong written and verbal communication skills
Preferred Qualifications
  • Experience with Word Press multi‑site or page builders
  • Conversion rate optimization experience
  • Local SEO and Google Business Profile Knowledge
  • Experience Partnering with external agencies
Success Metrics
  • Growth in organic traffic and visibility at the location level
  • Improved conversion rates on franchise pages
  • Faster turnaround time for website updates and content changes
  • Strong technical SEO health site health
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