Software Engineer, Digital Marketing, Data Analyst

About Us

Live Oak Bank is a digital bank that serves small business owners across the country. Our groundbreaking spin on service and technology has fueled our mission to be America’s Small Business Bank. Our products help customers buy, build, and expand their business, and our high-yield savings and CD products help them grow their hard-earned money. At Live Oak, we never lose sight of the well-being of our people.

We believe our employees are the heart of our company. Our commitment to our customers and culture is intertwined, and we seek those who embody and embrace what it takes to empower the American dream.

The Software Engineering role will engage closely with multiple departments and stakeholders across Live Oak to develop and support our next generation banking platforms. We're looking for a Digital Marketing Engineer to sit at the intersection of marketing and engineering - someone who can build, automate, and optimize the technical systems that power our marketing efforts. You'll work closely with marketing, analytics, and product teams to design tracking infrastructure, build landing pages and campaign tooling, automate workflows, and ensure our marketing stack runs cleanly and reliably.

This role is ideal for someone who enjoys writing code but is equally comfortable talking to marketers about campaign goals, conversion funnels, and attribution.

• Build and maintain marketing infrastructure, including landing pages, tracking pixels, tag management, and campaign automation tools
• Implement and maintain analytics and attribution systems, ensuring accurate, reliable data capture
• Develop custom scripts and integrations to connect marketing platforms via APIs
• Partner with marketing stakeholders to translate campaign requirements into technical specifications and working solutions
• Optimize site performance, SEO technical health, and page speed for marketing properties
• Set up and maintain A/B testing and personalization frameworks
• Troubleshoot data discrepancies across marketing and analytics tools
• Collaborate with engineering and product teams to ensure marketing tooling aligns with broader technical standards and security practices
• Document systems, workflows, and processes for cross-functional visibility

• Located at our HQ in Wilmington, NC
• Work sponsorship is not supported, now or in the future
• 3+ years of experience in a role combining marketing technology and software engineering (e.g., Marketing Engineer, Mar Tech Engineer, Growth Engineer, or similar)
• Proficiency in JavaScript/Type Script and experience with HTML/CSS
• Experience with Google Tag Manager, Celebrus, pixels, GA4, Google Analytics, GA4, Segment, Mixpanel
• Exposure to Salesforce
• Hands-on experience with tag management systems and analytics platforms
• Experience integrating third-party APIs (CRM, email marketing, advertising platforms, CMS)
• Familiarity with SEO fundamentals and web performance optimization
• Experience with A/B testing tools and experimentation frameworks
• Experience in SQL for querying and analyzing marketing data
• Strong communication skills — able to work effectively with both technical and non-technical stakeholders
• Demonstrated experience on related projects, such as:
  • Building or maintaining marketing landing pages or microsites
  • Implementing conversion tracking and attribution pipelines
  • Automating lead routing or lifecycle marketing workflows
  • Migrating or integrating marketing platforms

• Continuous learner that enjoys quickly picking up new technology relevant to their current project

• Dedication:
  Possess a deep commitment to Live Oak Bank’s mission and core values, exemplified through a strong work ethic, adaptability and pride in your work.
• Ownership:
  Take initiative to deliver positive results by proactively and creatively solving problems, while maintaining a high degree of quality.
• Respect:
  Treat everyone with courtesy, politeness, and kindness.
• Innovation:
  Embrace fresh ideas and fearlessly contribute new solutions to emerging or existing problems.
• Teamwork:
  Foster collaboration, accountability, and trust with…