Web Content Coordinator

Bachelor’s degree in Communications, Digital Media, Web Design, Information Technology, or a related field.

• At least two years of experience managing, creating, editing, or maintaining website content.
• Experience working with a content management system such as Word Press.

Preferred Education/Training, Experience, Skills
:

• Knowledge of search engine optimization principles and practices.
• Knowledge of digital accessibility and ADA requirements as they relate to web content.
• Ability to interpret web analytics and use data to identify content and user-experience improvements.
• Familiarity with appropriate applications of artificial intelligence and emerging technologies for content development, SEO, accessibility, and workflow efficiency.

• Experience managing web content in higher education, government, a nonprofit organization, or another complex organization with multiple content owners.

• Experience with Word Press or a similar enterprise content management system.
• Experience with search engine optimization and web analytics tools.
• Experience with digital accessibility testing and remediation.
• Knowledge of WCAG standards and accessible web content practices.
• Working knowledge of HTML and CSS.
• Experience conducting website quality assurance, broken-link monitoring, and content audits.
• Experience supporting website redesigns, content migrations, or large-scale content cleanup projects.
• Experience using AI-assisted tools for content development, SEO, accessibility, quality assurance, or

DEFINITION:

The Web Content Coordinator supports Cape Fear Community College’s website and digital communications by creating, updating, organizing, and maintaining accurate, accessible, user-focused web content. The position works closely with the Web Developer and Community Relations team to ensure CFCC.edu provides current, clear, consistent, and easily navigable information for prospective students, current students, employees, and the community. The Web Content Coordinator provides day-to-day web content support while helping advance search engine optimization, accessibility, content quality, and the overall user experience.

SUPERVISION RECEIVED AND EXERCISED:

• Receives direct supervision from theWeb Developer.

ESSENTIAL AND OTHER IMPORTANT FUNCTIONS STATEMENTS:

Essential and other important responsibilities and duties may include, but are not limited to, the following:

Essential Functions:

• Works with the Web Developer and Community Relations team to maintain and improve content on CFCC.edu.
• Completes routine website updates and maintenance requests from College departments while ensuring accuracy, consistency, and adherence to established web and brand standards.
• Creates and updates web pages for CFCC programs, enrollment initiatives, campaigns, events, institutional priorities, and other College needs.
• Reviews and edits web content for clarity, accuracy, consistency, readability, and usability.
• Supports the development and implementation of web content standards, templates, and governance practices.
• Optimizes web content for search engines and emerging AI-driven search and discovery tools using appropriate content structure, headings, metadata, keywords, frequently asked questions, and other best practices.
• Uses web analytics and related tools to evaluate page performance, user behavior, search activity, and content effectiveness and recommends improvements based on findings.
• Monitors the website for broken links, outdated information, content inconsistencies, formatting issues, and other quality concerns.
• Ensures web content follows applicable ADA and digital accessibility requirements and established College accessibility standards.
• Reviews pages for accessibility concerns and works with content owners and the Web Developer to address identified issues.
• Assists College departments in organizing and presenting information in a clear, concise, mobile-friendly, and user-focused manner.
• Supports content migration, review, cleanup, and quality assurance associated with website redesigns and major web projects.
• Coordinates with College departments to obtain, verify, update, and archive web content as appropriate.
• Maintains organized records of web requests, updates, content reviews, and related projects.
• Works with the Community Relations team to ensure web content supports enrollment, marketing, communications, and institutional goals.
• Assists with timely web updates during urgent…