Senior Category Manager - Beauty

About us

Dyson is a global technology enterprise. We solve the problems others choose to ignore, with surprising new inventions that defy convention and simply work better. We’re driven by progress and thrive on the challenge of relentless improvement.

The Dyson EMEA region spans 14 head offices across cities like Amsterdam, Paris, Cologne, Dubai, and Istanbul. Home to 2,000 talented individuals from 66 nationalities, with 55% female representation, our region thrives on diversity, cross‑functional collaboration, and a shared drive for progress.

Our commercial strategies should launch our pioneering technologies and explain why they are better as simply and clearly as possible. We create customer and owner experiences that are authentic and uniquely Dyson.

As our Senior Category Manager, you will:

• Develop and execute comprehensive marketing plans to drive growth for the category, utilising paid/owned/earned strategies.
• Oversee forecasting and align it with budgeting and demand planning for the category.
• Lead execution efforts, collaborating with distribution channels to shape Joint Business Plan (JBP) strategies for each account.
• Ensure excellent online and in‑store execution with peak performance across all channels.
• Lead cross‑functional teams to deliver best‑in‑class campaigns with continuous optimisations.
• Advocate for the category, fostering ideas and ambition to achieve optimal commercial results.
• Engage with Dyson risks and opportunities, operating with the category's commercial agenda at the core.
• Foster strong collaborative relationships internally and externally, staying updated on market trends and industry best practices.

To succeed in the role, we expect you to have:

• At least six years of solid marketing background with demonstrated experience in launching new products into the market.
• Experience in brand management in the beauty industry, including simultaneous management of product marketing and communications.
• Proven track record of challenging the status quo and delivering innovative solutions.
• Effective communicator with strong presentation skills and the ability to influence others.
• Passion for marketing and deep knowledge of market trends.
• Line management experience preferred, with potential opportunities during peak periods.
• Marketing‑based analytical skills, including financial and return on investment analysis.
• Ability to plan and deliver strategic initiatives, with a high willingness to learn and collaborate.
• Articulate and confident individual, capable of communicating plans effectively.
• Strong team player with a positive and supportive demeanour.

* Please note:

New employees to Dyson in the Netherlands commence employment on a 12-month, fixed-term basis*

At Dyson, our vibrant campus culture is built on in‑person collaboration, creativity, and shared learning. Working side by side not only fuels our innovation but also creates a strong sense of belonging. To nurture this dynamic and inclusive environment, we do not offer a regular hybrid working arrangement.

Dyson is an equal opportunity employer. We know that great minds don’t think alike, and it takes all kinds of minds to make our technology so unique. We welcome applications from all backgrounds and employment decisions are made without regard to race, colour, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or any other dimension of diversity.