Marketing & Communitcations Director

Overview

POSITION SUMMARY: The Director of Marketing & Communications supports the mission of the YMCA of Southeastern North Carolina by leading a comprehensive, cause-driven marketing and communications strategy that strengthens community awareness, engagement, and trust across five YMCA branches. This role provides strategic leadership and day-to-day oversight of all marketing and communications functions, ensuring consistent branding, messaging, and storytelling that reflects the YMCA’s impact in youth development, healthy living, and social responsibility.

The Director works closely with senior leadership and branch teams to support membership growth, program participation, fundraising, and community engagement.

• Develops and implements a comprehensive annual marketing and communications plan aligned with organizational goals, membership priorities, and fundraising initiatives.
• Serves as a strategic partner to executive and branch leadership, advising on messaging, campaigns, and communications strategies across five YMCA branches.
• Ensures all marketing and communications efforts reflect YMCA brand standards, voice, and values.

• Hires, trains, supervises, and evaluates the Marketing Specialist, Communications Specialist, and part-time Multimedia Designer.
• Establishes clear workflows, priorities, and timelines to ensure efficient execution of marketing and communications deliverables.
• Fosters a collaborative, creative, and mission-driven team culture.

• Oversees all digital and print marketing efforts, including website content, social media, email marketing, digital advertising, signage, and promotional materials.
• Guides storytelling and content strategy that highlights YMCA programs, impact, partnerships, and community outcomes.
• Oversees media relations efforts, including press releases, media pitches, and responses to inquiries.

• Develops and manages the marketing and communications budget, ensuring effective use of resources.
• Tracks, analyzes, and reports on key performance metrics related to marketing and communications efforts.
• Uses data and insights to continuously improve strategy and effectiveness.

• Supports major organizational initiatives, campaigns, and events as needed, including capital campaigns and community-wide promotions.
• Represents the YMCA at community meetings and presentations when appropriate.

OUR CULTURE: Our mission and core values are brought to life by our culture. At the Y, we strive to live our purpose of strengthening communities with intention and purpose every day. We welcome all
: we are open to everyone. We are a place where you can belong and become.
We are genuine
: we value you and embrace your individuality.
We are hopeful
: we believe in you and your potential to become a catalyst in the world.
We nurture
: we support you on your journey to develop your full potential.
We are determined
: above all else, we are on a relentless quest to make our community stronger, beginning with you.

BENEFITS: We believe meaningful work deserves meaningful perks! As a full-time exempt team member, you’ll enjoy a comprehensive benefits package that includes flexible medical, dental, and vision plans, supplemental insurance options, paid training, generous PTO, and an HSA match. You’ll also receive a complimentary nationwide YMCA family membership, exclusive discounts on YMCA programs like swim lessons and camps, and access to our YMCA Retirement Plan—so you can grow, thrive, and plan for your future while making a difference every day.

• Collaboration:
  
  Creates sustainable relationships within the Y and with other organizations in service to the community.
• Communication & Influence:
  Listens and expresses self effectively and in a way that engages, inspires, and builds commitment to the Y’s cause.
• Inclusion:
  Values all people for their unique talents and takes an active role in promoting practices that support diversity, inclusion, and global work, as well as cultural competence.
• Critical Thinking & Decision Making:
  …