Senior Associate Athletics Director for Strategic Communications and Branding

Benefits of Working at UNCW

Want to become a soaring UNCW Seahawk and work at one of the best universities on the East Coast? Want to put your toes in the sand after a day of work? The University of North Carolina Wilmington offers a wonderfully vibrant university community along with a beautiful location just miles from the beach. Employees of UNCW are provided a comprehensive benefits package as well as other programs, resources, policies, and practices that help to support a work/life balance.

Our programs have been designed to provide a variety of choices to best fit your needs and the needs of your family. Full time employees are eligible for dental, vision and health insurance plans. Health insurance benefit plans eligibility begins on the first of the month following date of hire. Retirement plan contributions begin on the eligibility date following election and include employer contributions for either a defined contribution or a defined benefit plan.

Optional disability plans are also available. Full time employees are also eligible for the tuition waiver program which covers the cost of tuition and fees for up to three (3) undergraduate or graduate courses per academic year at UNCW or any other university within the UNC System. In addition, UNCW covers the cost of tuition and fees for one UNCW course each summer session.

As a full time employee, UNCW also offers a free membership to the Campus Recreation Center, free vaccine and booster shots offered on campus, meditation and yoga sessions, voluntary supplemental insurance coverages, pretax flexible spending accounts, 12 paid holidays, 24 hours of paid community service leave time, paid vacation and sick leave accrual and family medical leave after 12 months of continuous service.

We also offer an abundance of training and development programs through our Dare to Learn Academy
, and the employee assistance program
, many of which are offered free of charge.

Determined based on qualifications and/or experience.

Senior Associate Athletics Director for Strategic Communications and Branding

(Use the "Apply for this Job" box below)./38725

E1498

2186

Main UNCW Campus

Athletics - 25900

Chancellor - 25000 Division

The Senior Associate Athletics Director for Strategic Communications and Branding mobilizes and professionalizes assigned resources to deliver compelling, memorable, engaging communications and marketing products that accomplish Athletics objectives. The Senior Associate AD inspires and ensures excellence, tracks key performance indicators of progress, and manages team dynamics characterized by accountability, creativity, and ambitious goal setting to achieve goals that support UNCW Athletics, its mission, identity, and brand.

The incumbent must have the ability to supervise creative, communications, and technical personnel and manage complex projects with dependencies, deadlines, budgets, and outside resources. The incumbent must possess the ability to implement marketing and communication principles and strategies in the execution of a variety of communications and promotional products. The incumbent must be able to assess the needs of internal stakeholders and suggest appropriate measures to meet those needs.

The incumbent is able to work effectively and independently with internal and external constituencies and can operate in an environment where skilled relationship management and consensus-building are required to deliver successful outcomes. The incumbent is expected to have the willingness to work evenings, weekends, and holidays in support of Athletics programming and high-profile events.

• A Bachelor's degree
• At least 8 years of progressively responsible experience in a communication/marketing or sports information position.
• Minimum 5 years of experience supervising full-time staff and managing cross-functional teams at the Associate Athletic Director level or above, with demonstrated outcomes and institutional impact.
• Demonstrated success in developing and implementing integrated marketing and communication strategies that drive audience growth, engagement, and visibility.
• Proven leadership in brand management, digital marketing, campaign strategy, game day operations, and content production across traditional and emerging platforms.
• Experience advising on budget planning and resource alignment in a complex, high-profile environment.
• Exceptional writing, editing, interpersonal, and executive communication skills.

• A Master's degree
• At least 5 years of experience in athletics marketing, preferably within an NCAA Division I context.
• Strong analytical skills; ability to interpret performance data, manage budgets, and drive continuous improvement.
• Proven ability to balance competing priorities, foster a high-performing…