NC Brown-Forman Specialist

Job Description

Johnson Brothers offers exciting opportunities in a variety of areas. Join our passionate team and help shape the future of the beverage industry!

The role of the Brown-Forman Specialist (On & Off) is a hands‑on position meant to drive sales volume and brand visibility of Brown-Forman’s brands. It involves sales, target account management, brand and category training, and the tactical activation of creative, engaging brand experiences in on‑premise, off‑premise and non‑traditional venues. The position includes interaction with the local distributor broker to facilitate target account programs and provide excellent communication, ensuring strategic sales growth and successful consumer engagement.

While the specialist will be responsible for many brands in Brown‑Forman’s portfolio, the breakdown of time spent on each brand will be determined by national brand platforms/priorities and the needs of local market teams.

• Effectively communicates to appropriate parties and managers.
• Clearly exhibits ideas and thoughts both orally and in written form.
• Uses appropriate communication methods.
• Assists and supports coworkers, works cooperatively in groups and actively resolves conflicts through tact, consideration and a spirit of teamwork and leadership.
• Meets all commitments and deadlines and responds promptly to Brown‑Forman needs.
• In collaboration with the local team, sets expectations and monitors delegated activities and provides recognition for results.
• Exhibits sound judgment and can support and explain reasoning behind decisions.
• Understands and communicates the essence of Brown‑Forman brands through the execution of all program events within the respective market.
• Creates, cultivates, and manages relationships with multicultural consumers & trade as appropriate to the brand priorities and target market demographics.
• Fully understands and abides by all legal compliances and digital compliance standards.

• Grow share of NABCA TDS for Brown‑Forman in the targeted account universe.
• Understand the full history and all brand‑related facts to the promo table brand/brand portfolio. Be the expert!
• Work with Brown‑Forman field sales teams, key local distributor representatives and key account contacts in managing and executing promotional brand objectives.
• Execute on‑ and off‑premise promotions, activations, special events, and B‑F programs.
• Schedule promotions/events at target accounts in conjunction with Brown‑Forman, distributor management, and sales reps.
• Provide timely feedback on event effectiveness of activations in qualitative and quantitative forms.
• Manage sales to a key set of on‑ and off‑premise accounts (about 50) in the target market, as informed by Brown‑Forman brand priorities.
• Ensure proper brand positioning and messaging in the target market’s e‑premise sphere.
• Seek opportunities and lead creative planning/execution of brand activations in non‑traditional spaces (digital, in‑home activations for consumers, etc.).
• Integrate multicultural accounts into your target account list aligned with demographics, brand priorities, and target consumer profiles.
• Develop creative consumer‑facing activation plans in partnership with the Field Marketing Managers.
• Manage the activation of consumer‑facing events (planning and promotion) in partnership with target accounts.
• Leverage activations for brand distribution, menu features, placements, and case displays in the target account set.
• Communicate market activities to management and B‑F contact, showcasing volume and visibility wins.
• Act as key point of contact for coordinating merchandise/POS delivery to promote national brand platforms in key accounts.
• Work closely with distributors to communicate all brand expectations…