Senior Regional Director of Sales

Job Title:

Senior Regional Director of Sales

Department: 7000 – Business Development

Reports to:

Regional Vice President, Operations

Direct Reports:
Brand Ambassadors (Physician Liaison)

The Senior Regional Director of Sales is a senior leadership role responsible for building, leading, and scaling Arete Health’s outpatient physical therapy referral network across an assigned multi‑market region. This position owns the regional business development strategy—driving new patient volume growth through direct sales leadership, referral source development, and the management and mentorship of Brand Ambassador (Physician Liaison) staff.

The right candidate combines field‑level sales credibility with the organizational maturity to translate territory data into strategic action. Success in this position is measured by regional new patient volume growth, Brand Ambassador team performance, and Arete Health’s standing as the preferred outpatient PT provider in every market it serves. This role partners closely with clinic operations, marketing, and senior leadership to position Arete Health as the partner of choice for providers and patients alike.

• Directly supervises Brand Ambassadors across an assigned regional territory.
• Responsible for hiring, onboarding, coaching, and performance management of direct reports.
• Conducts regular field rides, call reviews, and one‑on‑one development sessions with Brand Ambassadors.
• Sets individual territory targets aligned with regional growth goals and holds team accountable to KPIs.

Reasonable accommodations may be made to enable individuals with disabilities to perform these essential functions.

• Develop and execute a regional business development plan targeting physicians, specialists, health systems, and community referral partners.
• Identify market expansion opportunities, high‑value referral segments, and under‑performing territories requiring intervention.
• Own the regional new patient referral pipeline—tracking volume, velocity, and conversion trends across all clinics and Brand Ambassador territories.
• Lead strategic outreach to large health systems, hospital groups, and multispecialty practices that require senior‑level relationship management.

• Recruit, onboard, and continuously develop Brand Ambassador staff to execute consistent, high‑quality referral outreach.
• Provide structured coaching on sales technique, provider messaging, objection handling, and CRM discipline.
• Conduct field accompaniment visits and co‑call debriefs to reinforce best practices.
• Build a team culture that reflects The Arete Way—patient‑first, provider‑centered, and outcome‑driven.

• Personally manage a portfolio of high‑priority, high‑volume, or strategically complex referral accounts.
• Serve as the regional escalation point for provider concerns, access issues, or referral barriers requiring senior‑level resolution.
• Lead executive‑level presentations and partnership discussions with hospital administrators, practice managers, and physician group leadership.
• Ensure referring providers receive consistent feedback on patient outcomes, access, and scheduling experience.

• Define, monitor, and report on regional KPIs: new referral sources added, provider visit frequency, monthly new patients by clinic, and referral conversion rates.
• Analyze territory‑level performance data to identify trends, gaps, and reallocation opportunities across the Brand Ambassador team.
• Present regional performance summaries and strategic recommendations to the Regional Vice President of Operations.
• Maintain data integrity within CRM and referral tracking systems; hold team accountable to documentation standards.

• Partner with Clinic Directors to align business development efforts with clinic capacity, scheduling availability, and operational readiness.
• Collaborate with the marketing team on regional campaigns, provider communications, and community engagement initiatives.
• Translate provider and market intelligence gathered in the…