Field Sales​/Brand Ambassador

Job Description

TERRITORY SALES REPRESENTATIVE
Brad Halling American Whiskey Ko. (BHAWK)
· Wilmington, NC Part-time · $20.00/hour + commission
· 20-25 hrs per week

Our Story

In 1993, during the Battle of Mogadishu, later depicted in the film Black Hawk Down, Army Special Operations Soldier Brad Halling manned the mini-gun of helicopter Super 62, providing covering-fire for his teammates. Brad was struck by a rocket-propelled grenade that took his left leg above the knee. Brad survived, recovered, and went on to serve as a Sergeant Major in the United States Army and become the first above-knee amputee to serve through full military retirement.

Brad Halling American Whiskey Ko., BHAWK for short, is his expression of Gratitude for that extraordinary service, and for the extraordinary service of every person who has answered the call. Through our flagship Sergeant's Valor whiskeys and our Madam Colonel premium spirits portfolio, we Raise the American Spirit by honoring those who served, those who lead, and those who sacrifice. Our full story is available at

We are not just selling bottles. We are delivering a story into every room we walk into.

The Role

We are looking for a part-time Territory Sales Representative to grow the BHAWK brand across NC

This is a professional field-sales role. You will build real relationships with ABC store managers, restaurant managers, and bar teams. You will execute ABC store tastings with the energy and preparation of a selling professional. You will represent two distinct and growing award-winning spirits brands, Sergeant's Valor and Madam Colonel, in a market that has responded enthusiastically to both on a small scale in our first two years of business.

BHAWK has established board relationships throughout this territory. The right person inherits momentum and builds on it.

What You Will Do

ABC Store Tastings: 8 per month minimum. Execute consumer tastings at ABC stores throughout the territory. Know the brand story and products cold. Engage every customer. Identify food and beverage professionals for on-premises follow-up. Submit a tasting recap with PLU report or store manager sign-off within 72 hours of every event.

Tasting schedule is concentrated Thursday evenings (4-7pm), Friday afternoons and evenings (1-4pm, 4-7pm), and Saturdays (1-4pm, 4-7pm). This schedule is the core availability requirement for this role. If these windows do not work for your life, this role is not the right fit.

October through December is the hospitality industry's peak selling season and BHAWK's most important quarter. Heightened tasting cadence, on-premise activity, and field marketing intensity during this period are expected and non-negotiable. Breaks during October through December are subject to deliberate planning with BHAWK.

Field Marketing Events. Identify, schedule, and execute field marketing events throughout the territory - festivals, community events, charity functions, and other public activations - as both as brand awareness and lead generation activity. Come prepared to every event with the same professionalism as an ABC tasting; every consumer interaction is a potential on-premise lead.

On-Premise Account Development . 4 to 6 account visits per week Call on bars and restaurants throughout your area- up to 20 minutes out.

Persistent follow-through is as important as the first visit. Accounts that don't hear from you again don't reorder, and reorders are how brands grow.

Brand Education Conduct staff training sessions at on-premises accounts. Product knowledge, cocktail applications, and the Sergeant's Valor and Madam Colonel brand stories. Staff who understand the brand sell it. Staff who love it champion it.

Weekly Reporting Submit a structured weekly recap covering account visits, tastings, placements, pipeline status, wins, challenges, hours, mileage and resourcing needs. Light format, consistent cadence, every week.

The Schedule Commitment - Please Read Before Applying

This role requires consistent availability during the following windows:

• Thursday evenings: 4:00pm - 7:00pm
• Friday afternoons: 1:00pm - 4:00pm
• Friday evenings: 4:00pm - 7:00pm
• Saturday afternoons: 1:00pm - 4:00pm
• Saturday evenings: 4:00pm - 7:00pm
• Weekday daytime hours for on-premise account visits (flexible within business hours)

If you cannot consistently commit to Thursd