Sales Manager

Come join our growing team of forward-thinking, environmentally minded, locally committed, and energetic people. Cape Fear Energy Systems is a growing force at the nexus of the energy transition. We are dedicated to reshaping how homes and businesses consume, manage, store, and generate energy. We're building the team to make it happen. If you think boldly about the future of energy and want your work to matter, you've found your people.

Cape Fear Energy Systems is seeking an experienced Sales Manager to lead and develop our residential sales team. This role is ideal for a motivated leader who thrives in a fast-paced environment, enjoys coaching and developing people, and is passionate about driving growth in the clean energy industry. The Sales Manager will oversee both our Project Consultant and Residential Project Developer teams, helping drive revenue growth, improve team performance, and create an exceptional customer experience from lead generation through signed contract.

This position works closely with company leadership and marketing to align sales strategy, lead flow, customer experience, and business growth initiatives.

Pay: $100k-$200K

Compensation is a combination of a base + incentives for meeting targets

Full-time, in-office role.

• 3+ years of proven sales leadership or sales management experience
• Demonstrated ability to coach and develop sales teams through a structured sales process
• Experience managing both inbound lead qualification and outside sales functions
• Proven track record of field-based coaching, including ride-alongs and real-time performance feedback
• Strong CRM proficiency and a data-driven approach to sales management
• Ability to monitor team performance metrics and hold team members accountable to goals and expectations
• Excellent interpersonal, communication, and leadership skills
• Strong organizational skills with attention to detail
• Ability to work collaboratively across departments and support company growth initiatives
• Professional attitude with strong problem-solving and decision-making abilities
• Valid driver’s license with a clean driving record
• Ability to pass a background screening

• Experience in residential in-home sales, home services, solar, renewable energy, or related industries
• Experience with Zoho CRM
• Familiarity with referral generation strategies and customer relationship development
• Experience managing appointment-setting teams and outside sales representatives
• Experience working closely with marketing teams to improve lead quality and customer acquisition efforts
• Familiarity with the Sandler Selling System or other structured sales methodologies

• Lead, coach, and develop the Project Consultant and Residential Project Developer teams
• Foster a positive, accountable, and high-performing team culture
• Conduct regular ride-alongs, coaching sessions, and performance reviews
• Monitor team performance, close rates, appointment quality, and sales pipeline activity
• Hold team members accountable to sales goals, activity expectations, and customer experience standards
• Review call recordings and sales processes to identify coaching and improvement opportunities
• Maintain accurate sales forecasting, reporting, and CRM data
• Collaborate with marketing leadership to improve lead quality, lead flow, and customer acquisition strategies
• Support referral generation initiatives and help grow referral-based business opportunities
• Provide leadership and support throughout the residential sales process from lead qualification through signed contract
• Work cross-functionally with installation, operations, and service teams to ensure a seamless customer experience
• Identify opportunities for process improvement, training, and sales growth across…