Digital Platforms Analytics Specialist

Responsibilities

• Develop & Manage Analytics – Define, document, and implement analytics requirements, translating business objectives and KPIs into actionable schema-level specifications, ensuring accurate tracking and reporting through Adobe Analytics and Adobe Launch.
• Create Dashboards & Reporting – Build real-time dashboards and scorecards to monitor web performance, mobile app performance, marketing campaigns, and key business KPIs.
• Analyze User Behavior & Performance – Develop digital journey maps, analyze funnel effectiveness, and identify optimization opportunities to enhance user experience and conversions.
• Provide Data-Driven Insights – Deliver actionable recommendations to leadership, digital product teams, business lines, and marketing stakeholders to drive informed decision-making.
• Optimize Digital Experiences – Identify growth opportunities through data modeling, A/B testing insights, and user experience analysis.
• Support KPI Strategy & Business Goals – Advise stakeholders on measurement strategies and ensure alignment with business objectives.
• Maintain and evolve the organization’s data dictionary, manage variable lifecycle and expiration, and configure processing rules to ensure accuracy and governance across report suites.
• Ensure Data Governance & Best Practices – Maintain documentation, uphold governance standards, and support training on analytics tools and methodologies.
• Monitor Industry Trends & Innovation – Stay abreast of emerging analytics technologies, best practices, and opportunities for digital measurement improvements.
• Lead Special Projects – Drive initiatives that leverage data to support business growth, improve customer experience, and enhance strategic decision‑making.

• Bachelor’s degree in Computer Science, Management Information Science, Business Administration, Finance/Accounting, Math, Statistics, or related field or equivalent, applicable experience may be considered in lieu of degree.
• 3-5 years of relevant experience.
• 3+ years of experience with the following analytical tools and platforms:
  Adobe Analytics, Adobe Target, Power BI, Big Query, SQL, and MS Excel.
• Tableau, Report Builder, and Data Warehouse is a plus.
• Ability to communicate complex scenarios in an understandable manner by developing programs, methodologies, and files for analyzing and presenting data.
• Ability to translate multi-faceted business needs into achievable data analysis strategies and tactics.
• Strong knowledge of the principles and practices of accounting and financial analysis.
• Ability to perform complex data analysis in support of ad-hoc and standing customer requests.
• Strong command of website analytic principles, practices, and tools.
• A strong background in digital technology, online workflow analysis, and ecommerce operations.