Vice President Ticket Sales

Summary

The Vice President - Ticket Sales is responsible for developing and leading a Ticket Sales department and for building a culture that focuses on preparation, hard work, recognition, and professional development. The Vice President
-Ticket Sales will oversee strategies directly impacting the overall growth of ticket sales and revenue attributable to the Wilson Warbirds’ ticket sales department, including season, group, individual ticket sales, and suites.

Include the following. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. Other duties may be assigned.

• Develop and implement short- and long-term strategies to maximize ticket sales and revenue
• Set and drive the strategy for ticket sales initiatives, programming, and coordination between departments including, but is not limited to, creating, developing, and implementing departmental strategies and goals for both short-term and long-term ticket sales growth
• Design and implement ticket pricing and product bundling strategies in partnership and with input from the President
• Work in coordination with the President to develop annual attendance and ticket revenue models which is spread over all 66 home games
• Maintain budgetary responsibility for ticket sales and box office operations
• Build and cultivate an extensive Group Sales pipeline and portfolio.
• Drive exponential year over year growth across all ticketing products.
• Provide strategic insight based on market research and competitor analysis to deliver variability and dynamic pricing recommendations for seating inventory for all suite, premium hospitality, ticket plans, groups, and individual games
• Manage all seating inventory to maximize attendance and revenue
• Create, implement, and manage new revenue streams by analyzing current ticket inventory and by benchmarking best practices from around professional sports
• Lead and develop creative initiatives to maximize ticket/suite sales, including outlining plans, timelines, direct mail/electronic mail programs, collateral development, etc.
• Manage market research tools and assess data to identify areas of growth, improvement, or opportunity to generate incremental ticket/suite revenue.
• Knowledge and understanding of industry ticketing systems and activate best practices for utilizing the data and analytics
• In collaboration with legal and HR, design, implement, and monitor commission and bonus structures for ticket sales which emphasizes reaching and/or exceeding goals
• Assist in leading weekly sales meetings with the ticket sales team to ensure all ticket sales executives are on track and held accountable to their team and individual goals
• Proactively partner with the Marketing Department to align resources for ticket sales, programming, service, and retention initiatives
• Coordinate and collaborate with the Marketing Department in the creation of sales and service materials including brochures, flyers, and all other support materials
• Lead the development and implementation of the organization’s strategic ticket sales plan to drive meaningful and sustained revenue growth across all ticketing products including but not limited to Season Tickets, Groups, Picnics, Hospitality, and Single Game tickets.
• Lead the creation of the annual ticketing budget and present recommendations to the President.
• Prepare and present various reports to the President including but not limited to weekly revenue reports, budget forecasts, trend analysis, phone call reports, meeting reports, on a weekly basis or as requested.
• Direct the development of an extensive pipeline of sales opportunities across all ticket products that identifying prospects and categories that align with the overall Club philosophy
• Ensure high customer satisfaction and retention across all ticket products through the utilization of a “customer-first” philosophy focused on delivering unsurpassed customer service.
• Engage in regular one‑on‑one discussions with the ticketing staff and actively coach and guide their professional development
• Maintain and grow a large personal portfolio of key strategic accounts for season…