Sales - SpringRidge

Job Overview

This position is responsible for partnering with the Sales Director to increase occupancy by building trust with prospects and showcasing how life in the community can enhance wellbeing. The role involves personalized tours, strategic follow‑up, home visits, and events, all in collaboration with the community team to deliver an exceptional experience and achieve monthly move‑ins.

• Respond to all inbound inquiries (phone, email, web) within two hours to maximize speed‑to‑lead.
• Proactively generate and cultivate leads through a minimum of three home visits per week.
• Execute time‑sensitive follow‑up using the Customer Relationship Manager (CRM) tools, maintaining at least 15 prospect connections daily.
• Utilize the One Day platform to send a minimum of five personalized videos weekly to prospects or their families.

• Schedule and lead in‑person community tours aligned with weekly move‑in goals, ensuring most tours occur on scheduled workdays.
• Customize each tour using the company’s tour planning in collaboration with department heads during stand‑up meetings, incorporating a personalized “One Extra” that reflects the prospect’s interests and showcases our unique value.

• Drive occupancy and revenue goals through strategic sales planning with the Sales Director, and execute and analyze Yardi reports.
• Monitor key performance metrics in the CRM, including lead conversion, speed‑to‑lead, and activity dashboards.
• Participate in weekly meetings with the Executive Director and Sales department to align priorities and action plans for achieving results.

• Achieve four monthly move‑ins (one per week) or meet net occupancy goals for the assigned community.
• Conduct three home visits weekly and maintain a minimum of 15 daily prospect connections.
• Send five personalized One Day videos each week.
• Maintain a minimum 50% inquiry‑to‑visit and 25% visit‑to‑move‑in conversion rate.

• This position is either a Tuesday‑Saturday or Sunday‑Thursday schedule, depending on current community schedules.

• All information will be kept confidential according to EEO guidelines.

• Minimum of two years of college and prior experience in sales, leasing, or community relations is required.

Senior Resource Group is an equal employment opportunity employer. We do not discriminate against any applicant or employee based on race, color, sex, sexual orientation, gender identity, religion, national origin, age (40 and over), disability, military status, genetic information, or any other basis protected by applicable federal, state, or local laws, and we prohibit harassment of applicants or employees based on any of these protected categories.

We comply with all applicable federal, state, and local laws, including the consideration of unemployment status in hiring decisions. Completing an application does not guarantee an offer.

Smoking is prohibited in all indoor areas of Senior Resource Group unless designated smoking areas have been established by a particular office in accordance with applicable state and local law.