Brand Manager, Melissa & Doug

Brand Manager

Are you a kid at heart looking to build a career with a leading global children's toy, entertainment and digital gaming company?

At Spin Master, our unwavering commitment to open mindedness, integrity and innovation is a great part of what has made us an industry leader. How do we stay ahead of the pack? By hiring the best and brightest minds—and that's why we want you!

What will you work on? As a Brand Manager, you will be responsible for developing and managing product strategies, managing product initiatives, driving sales and revenue, and collaborating with cross-functional teams for the Melissa & Doug business. Key duties include product line selection, competitive benchmarking, pricing, creation of sales tools, and analyzing data to adapt strategies. The role requires strong analytical, organizational, and communication skills, a collaborative spirit, and a passion for the entertainment and toy industries.

In this role, you will report to the Senior Brand Manager.

How will you create impact?

• Lead and manage innovation initiatives from ideation through launch; responsible for execution of projects including business case development, market research, pricing, forecasting and customer sell-in
• Help to manage P&L including forecasting, pricing, costing and profitability analysis in order to achieve brand financial goals
• Develop and execute new product plans, including assortments, variations, channel segmentation and packaging
• Utilize consumer insights to deliver new concepts that will drive incremental growth
• Help define white space opportunities and innovative solutions to improve at the customer, category and SKU level
• Track KPIs to identify opportunities and integrate into product plans
• Help to manage cross-functional teams throughout stage gate and commercialization processes
• Present brand innovation strategies to senior leadership, based on market trends, competitor insights, and brand learnings
• Regularly perform industry trend analysis to identify and consolidate white space opportunities
• Help to manage sku rationalization process and wholistic line planning
• Participate in sales presentations and trade shows; provide best in class sales tools

What are your skills and experience?

• Experience in CPG with increasing responsibility and a proven track record of success
• Experience analyzing consumer data & translating into new product recommendations
• Experience managing new product launches and wholistic category portfolios
• Data-driven; strong knowledge of insights & analytics
• Toy experience is a plus

This job posting is tied to an open vacancy.

What you can expect from us:

• Growth and Career Opportunities
• Flexible Work Hours
• Innovation, Collaboration and Fun
• Comprehensive Benefits
• Other fun Perks!

What's it like to work here?

Spin Master is a fast-paced, hands-on organization that provides many great opportunities for impactful decision-making; though our challenging start-up atmosphere isn't for everyone, we have a proven record of opportunities for future advancement and internal transfers for our passionate and results driven team.

Everyone is welcome in our sandbox and we are committed to an accessible and inclusive hiring process that provides reasonable accommodation to all applicants.