Manager, Email & Organic Social Marketing

Manager, Email & Organic Social Marketing

Job Category: Marketing

Requisition Number: MANAG
003668

• Posted :
  February 11, 2026
• Full-Time

Showing 1 location

VA Corporate
2500 Trex Way
Winchester, VA 22601, USA

The Email & Organic Social Marketing Manager is responsible for owning the strategy, execution, and optimization of Trex’s email (CRM) and organic social channels to drive engagement, support campaigns and product launches, and strengthen lifecycle relationships with key audiences, including homeowners, contractors, and trade partners.

This role serves as the single point of accountability for Trex’s owned-channel engagement, ensuring messaging is timely, on‑brand, and optimized for each channel while supporting broader marketing and business objectives. Working closely with Brand, Creative, Digital, Product, Sales, and external partners, the manager translates campaign direction and consumer insights into effective channel strategies and measurable results.

The role balances strategic planning with hands‑on execution, oversees performance and optimization, and supports content review for web and email to ensure accuracy, clarity, and channel best practices while helping evolve Trex’s CRM, organic social approach, and supporting marketing technology to deepen consumer engagement and loyalty.

RESPONSIBILITIES

• Put safety first – Always!
• Lead and foster our “people first” culture.

Email & CRM Strategy and Execution

• Own the email marketing and CRM strategy
  , including campaign planning, lifecycle journeys, segmentation, testing, and optimization.
• Develop and manage the email marketing calendar
  , aligning with campaigns, promotions, and product launches.
• Review and QA email content and messaging for clarity, accuracy, and alignment with channel best practices prior to deployment.
• Oversee execution of automated journeys and one‑off campaign sends, including product announcements, lifecycle communications, and trade partner messaging.
• Partner with Brand, Creative, and Content teams to ensure email messaging is optimized for the channel while remaining on‑brand.
• Ensure strong QA standards across email campaigns, including personalization, dynamic content, rendering, and tracking.
• Support the evolution of CRM strategy, personalization, and marketing automation capabilities.

Organic Social Strategy and Execution

• Own organic social strategy and execution across priority platforms.
• Develop channel‑specific plans that support campaigns, product launches, and evergreen brand storytelling.
• Partner with Brand and Creative teams to ensure social content aligns with Trex’s voice, tone, and visual standards.
• Review social copy and messaging to ensure clarity, brand alignment, and channel appropriateness prior to publishing.
• Manage publishing cadence, community engagement standards, and performance optimization.
• Use organic social to amplify campaigns, content, and key moments across the consumer journey.

Campaign & Product Launch Support

• Collaborate cross‑functionally to support campaigns and product launches through email and organic social.
• Translate high‑level campaign and launch direction into channel‑appropriate execution plans.
• Ensure launch timing, sequencing, and messaging are aligned across owned channels.

Performance Monitoring & Reporting

• Own performance tracking and reporting for email and organic social channels.
• Analyze engagement and conversion metrics to drive ongoing optimization and testing.
• Support content review for launch‑related web and email content, ensuring messaging accuracy, consistency, and readiness across owned channels.
• Identify and execute A/B tests across subject lines, creative, segmentation, cadence, and timing.
• Present insights, results, and recommendations to stakeholders and leadership.
• Partner with Martech, Analytics, and Web teams to ensure accurate tracking, data integrity, and measurement.
• Ensure email and social efforts adhere to data privacy, compliance, and platform best practices.
• Collaborate with IT or data teams to support platform integrations and troubleshoot issues as needed.
• Stay current on emerging CRM, social, and owned‑channel best practices and trends.
• Manage relationships with…