Director, Corporate Affairs
Listed on 2026-09-12
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Marketing / Advertising / PR
Marketing Communications, Brand Ambassadors & Brand Management -
Management
When you work at Trex, you’re helping to grow and enhance a true original. You join a company that boldly launched an entire industry… and still leads the way.
The Director, Corporate Affairs is a key member of the extended leadership team, serving as the custodian of Trex’s corporate reputation. Responsible for leading, developing, and implementing a compelling global communications agenda, both internal and external, to support the overall Trex business strategy and to enhance business performance. The Director of Corporate Affairs ensures alignment of messaging across all stakeholders to support the company’s brand, reputation, and business objectives.
The Director of Corporate Affairs also identifies opportunities to improve external impact and is responsible for crisis management.
- Put safety first – Always!
- Lead and foster our “people first” culture.
- Corporate Communications Strategy (Internal & External)
- Ensure consistent message across all platforms
- Develop and lead a comprehensive enterprise-level communications strategy that aligns with corporate vision and values.
- Oversee all internal communication programs to inform, engage, and inspire team members and drive alignment with business objectives.
- Lead external communications efforts including media relations, public relations, executive visibility, and brand storytelling.
- Develop position statements and a repository of communications materials/policies, including talking points, media statements, speech writing, media training, Q&A, etc. for all executives and external facing team members.
- Serve as a trusted advisor to the CEO, CFO and executive team on all communications matters.
- Public Relations
- Develop and execute a comprehensive public relations strategy that advances the company's brand narrative, protects its reputation, and supports broader business objectives across all stakeholder audiences.
- Serve as a primary spokesperson for the organization, managing relationships with journalists, editors, and media outlets to secure consistent, positive earned media coverage and respond effectively to press inquiries.
- Oversee the creation of press releases, media kits, executive bylines, and thought leadership content that effectively communicate the company's position, milestones, and perspectives to target audiences.
- Build and maintain a robust media relations network, cultivating strong relationships with key reporters, influencers, and industry analysts to expand the company's share of voice within its sector.
- Partner with senior leadership and the C-suite to develop executive communications strategies, including media training, speaking engagements, award submissions, and public profile-building initiatives.
- Monitor, analyze, and report on media coverage and public sentiment, leveraging data and analytics tools to measure PR effectiveness and continuously refine messaging and outreach strategies.
- Collaborate cross-functionally with marketing, legal, investor relations, and government affairs teams to ensure aligned, consistent messaging and to support integrated campaigns across all external communications channels.
- Crisis Management
- Design and maintain a comprehensive crisis communications framework, including playbooks, escalation protocols, and pre-approved messaging templates that enable the organization to respond swiftly and effectively to any reputational threat.
- Serve as the lead crisis communications strategist during high-stakes situations, coordinating cross-functional response teams across legal, HR, operations, and senior leadership to ensure a unified, timely, and accurate public response.
- Conduct ongoing crisis preparedness assessments by identifying potential reputational vulnerabilities, monitoring emerging…
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