Outside Sales Representative - Equipment

Overview

Founded in 1900, our Penn Drill Manufacturing division in Winchester, VA, manufactures high‑end grout mixers, pumps, and silos for the heavy foundation and other construction industries. We seek a Technical Sales Representative who ensures that customers receive reliable, high‑performance equipment that supports safe and efficient operations on job sites, while meeting or exceeding the company’s sales targets and contributing to long‑term growth.

While this job can be remote, our ideal candidate would live in PA, VA, or WV with the ability to be on‑site throughout the training period and occasionally thereafter.

• Close and grow equipment sales through professional communication with existing and prospective clients
• Identify new opportunities, expand market awareness, and clearly communicate product features and benefits
• Train customers and other sales staff on equipment and operational processes
• Maintain current knowledge of all company products, equipment capabilities, and pricing structures
• Remain familiar with company inventory systems and tools used in order management
• Gather feedback to identify new product opportunities or improvements to existing lines
• Prioritize build efforts in collaboration with manufacturing
• Communicate sales opportunities, customer requests, and product feedback to internal teams for continuous improvement
• Provide technical guidance during the sales process, including product capability explanations, equipment demonstrations, and solution recommendations
• Prepare detailed quotes, RFP/RFI responses, and technical presentations or webinars
• Maintain accurate records of customer interactions, requirements, and contact information

• High School diploma or equivalent required. Additional education in related field preferred
• Proven experience in sales, preferably in heavy construction, industrial equipment, or related industries
• Familiarity with construction equipment, machinery, or tools; technical aptitude to understand product capabilities and applications
• Demonstrated ability to manage customer relationships, interpret project requirements, and provide technical guidance
• Experience preparing quotes, responding to RFPs/RFIs, and presenting solutions to clients
• Track record of meeting or exceeding sales targets and KPIs
• Strong communication and interpersonal skills; able to explain technical concepts clearly to non-technical audiences
• Ability to coordinate with cross‑functional teams (engineering, production, service) to meet customer needs
• Experience attending trade shows, conferences, or other marketing/sales events is a plus
• Knowledge of inventory management or order tracking systems preferred
• Willingness to travel to customer sites and project locations as needed, required
• Must possess valid state driver’s license as the position requires travel to client locations and for prospecting meetings

• Competitive salary with annual bonus potential
• Competitive health, dental and vision insurance
• Short‑Term Disability Insurance
• Paid Time Off
• 401K with Company Match
• Paid Holidays