Senior Manager, Fleet Operations

The Senior Manager, Fleet Operations is responsible for the strategic leadership, planning, development, and performance of the Company's fleet and asset management program across all operating locations. This role oversees the fleet function from a high-level perspective, ensuring vehicles, equipment, systems, and resources are aligned with organizational objectives while driving operational efficiency, cost control, compliance, and long‑term fleet sustainability.
Reporting to executive leadership, the Senior Manager, Fleet Operations is accountable for establishing and executing a comprehensive fleet strategy, overseeing asset lifecycle management, managing capital planning initiatives, and leading continuous improvement efforts across the department.
This position will play a critical role in transforming the Company's fleet operations from a reactive maintenance model to a proactive, data‑driven operation focused on planning, forecasting, standardization, accountability, and operational excellence.
The Senior Manager, Fleet Operations provides leadership and direction to the Fleet Manager and fleet support personnel while partnering closely with Operations, Service, Production, Finance, Health & Safety, and Branch Leadership teams.

Key Responsibilities  Strategic Fleet Leadership   Develop and implement a long‑term fleet and asset management strategy aligned with Company growth objectives.
Establish annual fleet goals, performance metrics, and departmental priorities.
Create and maintain a multi‑year vehicle and equipment replacement plan.
Forecast future fleet requirements based on operational demands, business growth, and utilization trends.
Identify opportunities to improve fleet performance, reliability, safety, and cost efficiency.
Lead continuous improvement initiatives across all fleet‑related processes.
Asset Lifecycle Management   Oversee the acquisition, deployment, utilization, maintenance, replacement, and disposal of fleet assets.
Develop standardized specifications for vehicles and equipment across operating divisions.
Evaluate fleet utilization and recommend right‑sizing strategies to maximize efficiency.
Implement lifecycle management practices to optimize asset performance and reduce total cost of ownership.
Ensure accurate asset tracking and inventory management across all locations.
Financial Management & Capital Planning   Develop and manage annual fleet operating and capital budgets.
Lead fleet capital planning activities, including vehicle replacement forecasting and equipment investments.
Conduct cost‑benefit analyses for vehicle purchases, leasing programs, equipment upgrades, and technology investments.
Monitor and report on fleet‑related expenditures, operating costs, fuel consumption, maintenance trends, and asset utilization.
Identify cost‑saving opportunities while maintaining operational effectiveness.
Fleet Operations & Maintenance Oversight   Provide strategic oversight of preventative maintenance programs.
Establish fleet maintenance standards and performance expectations.
Monitor equipment reliability, downtime, and maintenance compliance metrics.
Ensure fleet operations support production, service, and operational requirements across all branches.
Review operational challenges and implement long‑term solutions to recurring issues.
Vendor & Contract Management   Develop and maintain relationships with vehicle manufacturers, dealerships, repair facilities, fuel providers, telematics vendors, and equipment suppliers.
Negotiate vendor agreements and service contracts.
Evaluate vendor performance and ensure service level expectations are achieved.
Identify opportunities to leverage purchasing power and improve vendor partnerships.
Systems, Reporting & Analytics   Develop fleet performance dashboards and KPI reporting.
Establish metrics related to:  Asset utilization
Vehicle downtime
Maintenance compliance
Cost per kilometer/mile
Cost per operating hour
Fuel consumption
Fleet availability
Replacement forecasting

Utilize fleet management technology and telematics data to support decision‑making.
Provide regular reporting and recommendations to executive leadership.
Compliance & Risk Management  …