Director of Sales & Brand Experience - Audi

Director of Sales & Brand Experience - Audi Windsor

Full Time Windsor, ON, CA

Position: Director of Sales & Brand Experience
Dealership: Audi Windsor
Location: Windsor, ON
Classification: Full Time, Onsite, Immediate vacancy
Salary: *$150,000-$170,000 per annum anticipated earnings

* Base + lucrative comp. structure to be discussed

Audi Windsor is proud to be a part of the Auto Canada dealership network. Auto Canada is the largest Canadian owned and publicly traded automotive dealer group operating in Canada and the US. We are innovative, data-driven and our commitment to our Team Members, customers and operational excellence fuels our success.

We find opportunities to reward high-performers regularly and are looking for managers that empower and motivate their teams to do their very best. We want someone whose values align with our own and can support our people-driven culture of learning and continuous development. Working here is fast-paced, non-stop, and a little unpredictable—and we love it.

Your area of focus:

This role owns the end-to-end sales performance and operational excellence across our dealership. Primary focus will be driving New Market Share growth and maximizing gross expectations across both new and used retail operations. Directly accountable for achieving aggressive new and used vehicle sales volume targets while maintaining exceptional standards in customer satisfaction. Additionally, you will oversee and optimize our digital lead performance to ensure seamless customer transitions from online inquiries to showroom success.

The role demands high-level branding strategy through collaboration, with tactical showroom execution and owns the following core systems daily

What drives your day-to-day?

Showroom & Desking Management

• Showroom display and lot strategy.
• No customer left unseen (early manager introduction for all walk-ins and shown appointments)
• Execute our best practiced desking procedures and structure deals to protect gross profit averages.
• Ensure a mandatory 100% manager turnover (TO) on every opportunity.
• Own the dynamic appraisal and collaborate with Leadership to execute our used car trade appraisal pipeline to keep acquisition costs low and inventory turning quickly.

Lead Management & BDC Oversight

• Drive strict accountability across the floor and shared Business.
• Move the team's focus beyond raw lead-counts to actively managing appointment confirmation rates, show rates, and closing ratios.

Brand & Team Development

• Create and launch local market strategies to elevate Audi Windsor's presence and win luxury market share.
• Run a disciplined, recurring brand training program to keep product knowledge sharp and execution consistent across the sales floor.

What are the must-haves…

• Minimum 5 years+ experience as accomplished General Sales Manager, Sales Manager, Financial Services Manager, Fixed Operations Manager or Service Manager
• Current and valid OMVIC certification
• Valid G license, with clean driving record
• Proven leadership ability to recruit, select, train, coach and develop a team
• Ability to set and achieve targeted goals
• Ability to drive an exceptional Customer experience
• Demonstrated communication and interpersonal skills
• Organization and follow-up skills
• Experience and desire to work with technology

The Perks.

• Competitive Compensation and Benefits Package
• Vehicle benefit, to be discussed
• Employee Vehicle Purchase & Service Plans
• Employee and Family Assistance Programs
• Professional development and the opportunity to grow your career

And those are just the basics. We strive every day to create a workplace culture that embraces diversity and inclusivity, ensures fairness and equal opportunities, and fosters a sense of belonging for all Team Members. As an equal opportunity employer, we actively support everyone in expressing themselves and reaching their full potential.

Can you picture yourself here already?

We hope so. It’s equally as important that you choose us as we choose you. Take a sneak peek at what we think makes this one of the best workplaces around.

Our commitment extends to reaching out to individuals from various backgrounds and identities. We do not discriminate based on gender identity, race, national origin, ethnicity, religion, age, sexual orientation, marital or family status, or mental/physical disabilities. Auto Canada is committed to collaborating with and providing reasonable accommodations to individuals with disabilities. If you need accommodation during the recruitment process, please inform your recruiter.