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Business Development Representative; BDR

Job in LaSalle, Windsor, Ontario, Canada
Listing for: Xello
Full Time position
Listed on 2026-06-11
Job specializations:
  • Sales
    Sales Representative, Sales Development Rep/SDR, Business Development, B2B Sales
  • Business
    Business Development
Salary/Wage Range or Industry Benchmark: 60000 - 75000 CAD Yearly CAD 60000.00 75000.00 YEAR
Job Description & How to Apply Below
Position: Business Development Representative (BDR)
Location: LaSalle

Xello is looking for a Business Development Representative (BDR).

Who are you?
You are a highly driven individual with integrity, a great work ethic, and exceptional interpersonal skills. You’re not afraid to initiate outreach, are naturally curious, and love getting to know people by combining empathy, humour, and authenticity. Your strong communication skills help you quickly build rapport and progress relationships. You are dedicated, motivated, results driven and excited to join a fast‑paced, high growth team that will help you grow your career in sales.

What you’ll do

Boost sales and long-term business growth by building new sales pipeline through direct outreach (phone and email) based on our prospect database and your own research.

Qualify leads using specific guidelines and criteria in a CRM (Salesforce).

Engage leads through follow‑up communications.

Prioritize and organize the lead pipeline on a daily basis for maximum efficiency.

Make outgoing sales calls, seeking new school district clients.

Ensure all sales activities are accurately recorded and tracked in Salesforce.

Take part and actively contribute in weekly, monthly, and annual sales and territory team meetings.

What we’re looking for

1-2 years of experience generating and/or triaging leads.

Previous experience prospecting and working with an inside sales team.

A team player who is open to growth and professional/personal development.

The ability and confidence to cold call and engage in meaningful discussions.

Strong organization, prioritization, and time management skills.

Highly motivated and self‑directed, with a strong record of success.

Resilient, with a positive outlook and unwavering drive to succeed.

The compensation for this role offers  an OTE ranging from $60,000 to $75,000  with a 70/30 split between base salary and incentive. The final offer will be determined based on the candidate's experience and expertise, as assessed during the interview process.

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