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Inside Sales Representative

Job in Windsor, Weld County, Colorado, 80551, USA
Listing for: Wagner Equipment Co.
Full Time position
Listed on 2026-06-15
Job specializations:
  • Sales
    Sales Representative, Sales Development Rep/SDR
Salary/Wage Range or Industry Benchmark: 50000 USD Yearly USD 50000.00 YEAR
Job Description & How to Apply Below

Wagner Equipment Co. offers challenging career opportunities, extensive training and employee development along with an opportunity to grow your career and thrive under Wagner’s reputation for excellence. We offer excellent benefits and supply you with the tools you need to maximize your potential and grow within Wagner.

Pay Rate: $50,000.00 Base salary + Commission;
Pay rate is dependent upon education & experience.

Benefits include:
  • Paid Time Off (PTO) Plan – Up to 96 hours of PTO in your first year + 8 company paid holidays
  • Medical, dental, and vision insurance;
    Life and AD&D Insurance
  • Retirement Plans – 401K and Roth 401K
    , eligible employees can receive a company contribution up to 7%
  • Tuition Reimbursement
  • Employee Assistance Program (EAP)
  • CEFCU – Employees have access to services including payroll deductions, savings, accounts, loans, VISA card, and more.
  • Additional Benefits include:
    Supplemental life Insurance, Critical Illness + Accidental Insurance,  and discounted employee phone plans.

The goal of the Inside Sales Representative (ISR) is to establish or re-establish, qualify, and maintain contact with small to medium-sized customers to increase machine, parts, and service sales by making 20 plus calls per day in a manner that reflects the company’s vision of working as “One Professional Team.” ISR customers are typically small construction, landscape, and governmental customers identified via DBS, Used Machine Sales, UCC1, Selectory Database, Association Directories, etc.

The ISR proactively manages an account base in an assigned territory, employing a disciplined phone call campaign approach. The ISR provides retail assistance and coordination for customers with all sales activities, even if they don’t actually perform these functions personally, such as demonstrating, qualifying, quoting, and closing the sale. Direct mail and other promotional activities will be used to drive business to the ISR’s.

A segmented and targeted industry approach will be used in addition to some regionalized campaigns.

Essential Functions
  • Coordinates, demos, and facilitates the quote and qualification processes.
  • Maintains and updates accurate customer account information and machine population data.
  • Tracks specific account, territory and sales goals using our CRM system.
  • Passes parts, service, sales and rental requests to the appropriate person or organization.
  • Manages multiple sales leads and opportunities at any given time.
  • Establishes and grows value‑added, consultative relationships with our customers.
  • Develops strong positive relationships with our outside sales representatives and other employees.
  • Employs a disciplined phone call campaign, making 20 calls per day.
  • Maintains a call cycle with customers according to the established PAR for the account.
  • Qualifies accounts and begins to develop the customer relationship.
  • Targets specific customers for sales and promotions.
  • Promotes all aspects of the dealer by selling parts, service, rental, and Customer Support Agreements for all products and services represented by Wagner Equipment & Wagner Rents.
  • Performs simple needs analysis to determine individual customer’s needs and provide solutions to fit those needs.
  • Knows and can communicate effectively about various dealer products and services.
  • Uses multiple programs and systems simultaneously such as Sales Link DBS, SIS, , Vision Link, SIMSi, etc.
  • Other duties as assigned by manager.
Required

Education and Experience
  • High School Diploma or GED.
  • College Degree in any discipline or equivalent combination of education and experience.
  • 3+ years outbound phone sales experience preferred.
  • 3+ years administrative/clerical experience.
  • 3+ years customer service experience.
  • 3+ years sales experience.
Physical Demands & Competencies
  • Standing, walking, talking, sitting, use of hands & hearing.
  • Sedentary work that primarily involves sitting/standing but may require occasionally lifting and/or moving up to 25 pounds.
  • Data entry, telephone, reading/writing, reasoning, organizational, communication & math skills.
  • Safety & Product Knowledge.
  • Decision Making.
  • Planning and Prioritizing.
  • Ability to inspire and support others.
  • Basic knowledge of Microsoft…
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