Partnership Activation & Services Specialist

Partnership Activation & Services Specialist

Mission: We are Hartford Athletic. Our mission is to provide a world class professional soccer experience and make our community the best place to live, work, and play.

Position Summary

The Partnership Activation & Services Specialist is responsible for supporting the fulfillment, execution, and administration of Hartford Athletic's corporate partnership agreements. This role serves as the primary point of contact for partners after a sponsorship is sold, ensuring contractual obligations are fulfilled, partner experiences exceed expectations, and sponsors receive measurable value throughout the partnership lifecycle.

The position plays a critical role in supporting partner retention through exceptional service, consistent fulfillment, and effective execution of sponsorship activations, hospitality programs, and community initiatives.

The ideal candidate is highly organized, relationship-oriented, and capable of managing multiple projects simultaneously in a fast-paced sports environment. Success in this role is measured by partner satisfaction, fulfillment accuracy, activation execution, and support of partnership retention efforts.

Work Schedule & Location

Monday through Friday, with additional responsibilities for match days, community events, and other Club events as needed. This is a full-time, in-office position based at Hartford Athletic's offices and stadium facilities.

• Serve as the primary day-to-day contact for assigned corporate partners.
• Manage fulfillment of all sponsorship agreements and ensure contractual assets are delivered accurately and on schedule.
• Maintain detailed records of partnership assets, deliverables, activation schedules, and proof-of-performance documentation.
• Conduct regular partner communications to ensure a positive experience and proactively address concerns.
• Support partner ticket fulfillment, utilization campaigns, and ticket-related inquiries in coordination with the Ticketing team.
• Support renewal efforts by ensuring partners receive exceptional service and all contractual obligations are fulfilled.
• Coordinate and execute all sponsor activations, promotions, hospitality experiences, and recognition opportunities.
• Coordinate activation logistics with internal departments, vendors, and partners to ensure successful execution.
• Manage on-field presentations, contests, fan engagement activities, and partner events.
• Coordinate sponsor giveaways, fulfillment, and participant logistics.
• Ensure activations are executed professionally and in accordance with contractual commitments.

Hospitality & Game Day Operations

• Coordinate VIP hospitality and suite fulfillment.
• Welcome partners, prospects, and guests on match days.
• Serve as the primary resource for partner-related questions and issue resolution during events.
• Execute assigned game-day sponsorship assets, activations, hospitality experiences, and promotional elements to ensure contractual obligations are fulfilled.
• Support game-day operations, hospitality execution, and special events as assigned.
• Ensure all sponsorship assets are properly executed and documented during home matches.
• Maintain SponsorCX and other partnership management systems.
• Assist with sponsorship inventory management and tracking of available partnership assets.
• Maintain fulfillment records, activation schedules, and proof-of-performance documentation.
• Collect and organize proof-of-performance content, including photos, videos, and activation results.
• Assist with the preparation of partnership proposals, presentations, recap reports, and renewal materials.

Foundation & Business Alliance Support

• Assist with execution of Green & Blue Foundation initiatives, community events, and partner activations.
• Support Hartford Athletic Business Alliance programs and events.
• Represent Hartford Athletic, the Green & Blue Foundation, and Business Alliance programs within the community.
• Work closely with Sales, Marketing, Ticketing, Operations, and Stadium staff to ensure seamless execution of partnership obligations.
• Assist the Partnerships team with administrative projects, inventory tracking, CRM updates, reporting, process improvements, and…