Heavy-Duty Truck Sales Representative

Job Title: Heavy-Duty Truck Sales Representative

Location: Madison, WI

Company: I-State Truck Center

I-State Truck Center is seeking a motivated Heavy-Duty Truck Sales Representative with experience in Western Star trucks. This role focuses on building customer relationships, identifying needs, and driving sales through product expertise and exceptional service.

• Engage new and existing customers to recommend Western Star truck solutions
• Conduct demos, presentations, and test drives
• Build relationships with fleet managers, owner-operators, and industry clients
• Negotiate pricing, financing, and trade-ins to close deals

• Maintain strong knowledge of Western Star models, specs, and applications
• Stay current on industry trends and competitors
• Educate customers on performance, durability, and efficiency benefits

• Meet or exceed sales targets
• Generate leads through networking, referrals, and industry events
• Partner with leadership on growth and market share strategies

• Track activity and pipeline in CRM
• Coordinate with parts and service teams for delivery and customization
• Provide post-sale follow-up to ensure satisfaction and repeat business

Experience

• 2–3+ years in truck, automotive, or related sales
• Proven ability to meet sales goals
• Western Star experience preferred

Skills

• Strong communication, negotiation, and relationship-building skills
• Ability to explain technical specs, financing, and warranties
• CRM and Microsoft Office proficiency

Education & Licensing

• High school diploma required; degree preferred

Attributes

• Self-driven, customer-focused, and team-oriented
• Strong problem-solving skills

• Ability to perform truck walkarounds and test drives
• Occasional travel
• Competitive pay
• Uniforms (provided and cleaned)
• Medical, dental, vision (eligible 1st of following month)
• PTO starting day one + 8 holidays (6 + 2 floating)
• 401(k) with match
• STD, LTD, life insurance
• Tuition assistance
• Virtual healthcare, EAP, wellness screenings
• PPE and pet insurance

Interstate Companies is an Equal Opportunity Employer, and we encourage all qualified and interested persons to apply for this position by submitting a resume for consideration.