SEM Manager

Department:
Paid Search

Location:

Canada
Compensation: CA $70,000 - CA $80,000 / year
Who We Are
Mission:
At Clever Digital Marketing, we are on a mission to empower large-scale home improvement companies by fueling their top-line revenue through innovative digital marketing strategies. By bridging the gap in the industry for a highly profitable digital lead vendor, we’ve created a unique space where growth isn’t just supported—it’s catalyzed.

Product:
Clever Digital Marketing delivers outcome-driven paid advertising and strategic advising solutions. We don’t focus on clicks and impressions—we focus on net sales. Our customized, data-driven strategies are tailored to each client’s unique needs, ensuring measurable impact and scalable profitability.

Scale:
In just three years, we’ve partnered with over 50 large-scale home improvement companies across the USA and Canada, helping them generate $250 million in revenue. By integrating seamlessly with our partners and leveraging our core value of Extreme Ownership, we’ve set bold targets, driving shared success. We’re on track to help our clients achieve $325 million in revenue next year.

Impact:
As trusted subject matter experts in the home improvement space, we are redefining what it means to deliver value.

Our commitment to authenticity and collaboration ensures we remain a powerhouse of growth, innovation, and measurable results for every client we serve.

Who We’re Looking For
CDM is seeking an SEM Manager who will manage & oversee a portfolio of clients & be a part of the driving force for scaling our PPC department. You will play an integral role in growing the department with our team.

If you have a passion for scaling Google campaigns profitably; love to see growth from the seed of your strategy and implementation; love to work with a diversified client portfolio; love reading & analyzing data; building and maintaining department processes, and building high-budget campaigns that flourish from the results of your efforts… keep reading!

The ideal candidate for this role will possess extensive knowledge and experience in Paid Search and a deep understanding of consumer behaviour. As the ideal candidate, you have a continued attitude of “can do” by being the gold standard of a digital marketer.

You are a strategic thinker who can provide technical and creative solutions relating to campaign strategy, landing page experience, and you are not afraid to learn new skills to move the needle forward.

The ideal candidate has at least 3 years of experience managing monthly budgets of $250,000 or greater. The ideal candidate loves the idea that a company is paid because of performance, not because of a service.

What You’ll Do

Work with the Sr. SEM Manager to help lead day-to-day campaign management, ensuring all campaign objectives are met through analyzing performance and making data-driven optimizations

Manage budget pacing to ensure campaigns are on target for monthly budgets and performance goals

Lead the development and launch of campaigns across Google, Bing, GDN, and You Tube

Proactively identify and pursue opportunities to scale successful campaigns and optimize underperforming ones

Use advanced analytics and data-driven decision making to inform budget allocation and targeting strategies

Lead overall account audits to determine what restructures, expansions, and optimizations can be made to improve performance

Continuously monitor and apply industry developments, emerging trends, and best practices in paid search advertising

Provide guidance and support to Analyst and Coordinator, helping them develop their skills and improve campaign outcomes

Create and implement robust A/B testing frameworks to continuously optimize campaign performance

Assist with…