Audience Growth Specialist

Audience Growth Specialist (Full-Time, Permanent)     We’re Not Actively Hiring, But We’re Always Open to New Connections     While we may not have any current openings, we understand that things can change quickly in our industry. We’re always interested in meeting talented individuals who share our passion for innovation and creativity. If you think you’d be a great fit for our team, we’d love to hear from you.

Introduce yourself, share your story, and let’s keep the conversation going. You never know when the perfect opportunity might arise!
At JAR, we love to help companies make award-winning podcasts that build relationships between their brand and their audience. We are a team of fun creatives who excel in podcast strategy, production and audience development. That’s why we need you! We’re looking for a fellow creative with a keen marketing sense to help us continue to grow JAR so we can do what we do best: make podcasts that work.
The goal: help target audiences discover our shows.
Will report to:
Liz Hames, Director of Audience Growth

What you will do:

You will help enterprise clients identify, reach and grow podcast audiences through owned, earned and paid channels. The successful candidate will likely have an additional proven expertise or interest in growing podcasts on You Tube.
Some of the responsibilities would include:
Conduct market research to identify target audiences for clients’s podcasts
Conduct competitive analysis of the podcast landscape to identify opportunities and challenges for growth
Develop custom strategies and plans for reaching target audiences and building communities of loyal listeners around clients’s podcasts
Identify opportunities for repurposing podcast content into additional content, such as newsletters, blogs, eBooks, or social media posts, etc., & develop and implement strategies for repurposing content
Lead client relationships and meetings
Develop and implement paid campaigns, focusing on podcast-to-podcast promotion
Manage budgets of paid campaigns
Build and maintain relationships with vendors
Identify and lead cross promotion opportunities
Support clients in implementing audience growth strategies across owned channels
Pitch spotlighting requests to podcast apps on behalf of clients’s shows
Establish performance benchmarks and work with clients to determine what success looks like for their show
Analyze performance data and provide regular performance reports
Provide data-informed recommendations relating to content, product packaging and promotion efforts
Attend and lead strategy sessions and contribute to the development of shows
Advise clients on best practices relating to social media, video podcasts & You Tube and earned, owned & paid channels
Respond to ad hoc client requests
Stay up-to-date on industry trends and technologies
Collaborate with the Director of Audience Growth to improve and expand on workflows and templates
Collaborate with the Audience Growth team to brainstorm creative ideas for podcast promotion and collaborate with teammates to overcome audience growth challenges
Work with the Audience Growth team to develop new business products, tools and services to support clients, and JAR Audio’s business goals
Cultivate relationships with podcast industry peers and media, and any other key contacts
Coordinate with freelancers and contractors
Share learnings and best practices with the wider JAR Audio team, clients and the broader podcast industry community
Contribute to JAR’s blog & newsletter, as well as industry events and trade shows
Respond to ad hoc requests from the senior leadership team, and other assigned projects, as required
Who You Are:
Someone with deep knowledge of, and passion for, podcasting
You have a talent, or interest in, You Tube strategy and analytics for podcasts
Someone who understands and loves working with brands
Someone with a finger on the pulse of the latest trends in podcasting and brand storytelling
A lover of data; able to find the story in the numbers
Empathetic and compassionate
A curious and creative problem solver
A strategic thinker
An entrepreneurial spirit
A natural storyteller
A voracious consumer of content
Enthusiastic about your…