Territory Manager, Dual ; United Division

Job Description Summary

Breakthru Beverage Canada (BBC) is the leading Sales Broker in the Canadian marketplace representing suppliers such as Diageo, Brown-Forman, Pump House and Lucas Bols. At BBC, we put a premium on building a strong team culture and we measure success through the daily practice of our Breakthru values. With this foundation in place, we continue to evolve and grow our business using the most effective sales tools to give our people and brands the best opportunity to win in all channels.

Time Type: Full time

Job Family Group: Sales

Territory: Winnipeg + East and South regions of Manitoba.

Contract Type: Fixed term contract ending September 2027

• Manage territory coverage to ensure excellent execution.
• Effectively plan on a daily, weekly or monthly/quarterly basis, with quota and distribution objectives.
• Maintain and grow existing volume and distribution by building credible and long‑term relationships with ON and/or OFF Premise accounts.
• Manage assigned budget as required.
• Conduct product tasting and education sessions.
• Execute sales calls using the company’s Structured Call methodology.
• Report on competitive activities within the territory and offer constructive suggestions.
• Prospect, quantify, and qualify new accounts to determine potential fit with brand portfolio.
• Provide product and brand marketing knowledge through sales aids and staff training seminars.
• Work with supplier representatives and members of management in the field to promote sales.
• Service and improve the marketability of our products through shelf management, display position and frequency, concept selling and price point management.
• Ensure distribution of brands in key purchasing areas of account.
• Other duties, as assigned by the jobholder’s supervisor, may also be required.

• Bachelor’s degree required.
• 3 or more years’ selling experience in Fast Moving Consumer Goods environment.
• Strong organizational and multi‑tasking capabilities.
• Excellent communication skills: verbal, listening and written.
• Demonstrate sound judgment and problem‑solving skill.
• Excellent negotiation and influencing skills.
• Sound knowledge of the sale and marketing of wine & spirit.
• Strong interpersonal and analytical skills.
• Proficient MS Office skills.
• Knowledge of Liquor Board Regulations, market trends and competition.